behavioral economics May 26, 2026 5 min read
The Pain of Payment: Why Going Cashless Quietly Doubles What You'll Spend
In 2001, two MIT researchers ran an auction for Boston Celtics and Red Sox tickets.
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Blog · Tag
Pricing
Articles exploring pricing through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.
39 articles
behavioral economics May 25, 2026 10 min read
The Chivas Regal Effect: How a Dying Scotch Brand Saved Itself by Doubling Its Price
In the late 1940s, Chivas Regal was dying. Sam Bronfman doubled the price instead of cutting it — and saved the brand.
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behavioral-science May 22, 2026 9 min read
The Veblen Vodka: How Sidney Frank Sold $2 Billion of Status by Making Vodka More Expensive
In 1996, an American who didn't speak French and didn't drink vodka set out to build the world's most expensive vodka brand.
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behavioral-science May 9, 2026 19 min read
Pricing Page Anatomy: Why Your Decoy Probably Doesn't Work
The standard 3-tier pricing-page playbook — anchor + decoy + "Most Popular" badge — works under specific conditions. Here are the ones that break.
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consulting Apr 9, 2026 12 min read
The Hidden Economics Of $300-$500 Expert Calls (And Why Most People Misprice Themselves)
Expert call pricing isn't about your rate — it's about selection frequency in a matching market. Here's the math most people miss.
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ab-testing Apr 7, 2026 9 min read
How to Run Pricing Experiments Without Losing Customers
Pricing experiments are high-stakes and high-reward. Learn the frameworks and safeguards that let you test pricing without damaging trust or revenue.
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anchoring Apr 7, 2026 8 min read
Anchoring Effects in Pricing: How the First Number Changes Everything
Anchoring bias shapes how customers perceive price. Learn the behavioral science behind first-number effects and how to apply ethical anchoring to pricing.
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ab-testing Apr 7, 2026 7 min read
The Psychology of Pricing Displays: How Presentation Changes Perceived Value
How price presentation shapes perceived value and buying decisions. Behavioral economics principles for designing pricing displays that convert.
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ai Apr 7, 2026 7 min read
AI for Pricing Optimization: How to Find Your Optimal Price Point
Use AI for pricing optimization to find your optimal price point. Data-driven pricing strategies that maximize revenue and retention.
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ai Apr 7, 2026 6 min read
How to Use AI to Analyze Your Competitors' Pricing Strategy
Learn how to use AI pricing intelligence tools to decode competitor strategies, track price changes, and make data-driven pricing decisions for your business.
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ab-testing Apr 7, 2026 8 min read
Anchoring Experiments for B2B SaaS Pricing Pages That Raise ARPA
When a buyer lands on your pricing page, the first number they see does more work than most teams admit.
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ab-testing Apr 7, 2026 9 min read
Pricing Page Tests That Shift Buyers to Higher Plans
If your pricing page gets more clicks but buyers keep choosing the cheapest plan, you don't have a traffic problem. You have a revenue problem.
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ab-testing Apr 7, 2026 9 min read
Pricing Page Testing for B2B SaaS That Improves Revenue
If your pricing page gets traffic but revenue stays flat, I wouldn't start with button colors. I'd start with buyer confidence.
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ab-testing Apr 7, 2026 8 min read
SaaS Pricing Tests That Lift Higher Plan Adoption
Most pricing pages miss the point. They chase more clicks, not better plan mix.
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ab-testing Apr 7, 2026 10 min read
How To Test Decoy Pricing On SaaS Pricing Pages
Your pricing page is where product value meets hard math. When I test decoy pricing saas pages, I don't ask whether the third plan looks clever.
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ab-testing Apr 7, 2026 11 min read
9 SaaS Pricing A/B Tests Worth Running First
Your pricing page is where your nice story meets a credit card. Most teams spend their first cycles on surface edits. I don't.
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ab-testing Apr 7, 2026 11 min read
15 Pricing Page A/B Tests For Low-Traffic SaaS Teams
Low traffic doesn't give me permission to guess on pricing. It forces me to test fewer, sharper things.
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ab-testing Apr 7, 2026 8 min read
Pricing Page A/B Testing Ideas That Improve Trial Quality
More trials can hide a worse business.
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ab-testing Apr 7, 2026 9 min read
Pricing Page Psychology: Loss Aversion Without The Trust Damage
A pricing page can raise revenue and still make buyers feel tricked. I see this when a team adds urgency copy, gets a short-term lift, then spends the next…
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ab-testing Apr 7, 2026 8 min read
How I A/B Test a SaaS Pricing Page With Low Traffic
Most advice on saas pricing page testing assumes I have traffic to spare. If I don't, that advice breaks fast.
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ab-testing Apr 7, 2026 8 min read
How I Test Annual Billing Anchors on Pricing Pages
Pricing pages rarely fail because the team lacks ideas. They fail because the test mixes too many changes, then celebrates the wrong number.
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ab-testing Apr 7, 2026 9 min read
How to A/B Test Pricing Page Anchors Without Losing Trust
A pricing page can raise revenue or quietly poison trust. I've seen both happen from changes that looked minor.
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ab-testing Apr 7, 2026 8 min read
Anchoring Bias Tests for SaaS Pricing Pages
The biggest pricing-page mistake I see isn't bad math. It's showing prices with no frame around them.
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ab-testing Apr 7, 2026 8 min read
How to Use Prospect Theory in Pricing Page Tests
Most pricing page tests fail for a simple reason: teams treat pricing strategy like math, while buyers treat it like psychological pricing.
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ab-testing Apr 7, 2026 7 min read
How Decoy Effect Pricing Changes Choice on Pricing Pages
Ever watched buyers stare at two plans, then leave? I have, and it's usually not because both plans are bad. It's because the page makes the choice feel hard.
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ab-testing Apr 7, 2026 8 min read
How To Use Price Anchoring On SaaS Pricing Pages Without Tricking Buyers
Your pricing page is not where buyers start thinking about price. It's where they compare.
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ab-testing Apr 7, 2026 7 min read
SaaS Pricing Page Testing Ideas That Lift Paid Signups
Most pricing page tests die for a simple reason, they chase clicks instead of cash.
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ab-testing Mar 31, 2026 18 min read
Why Your Pricing Page A/B Test Failed: Lessons from 13 Pricing Experiments
We ran 13 pricing page A/B tests with a 15% win rate. Here are the counterintuitive lessons about why pricing psychology fails in practice.
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ab-testing Mar 29, 2026 8 min read
A/B Testing for Product Pricing: How to Test Prices Without Alienating Customers
Learn how to test pricing without the ethical and brand risks of showing different prices to different users.
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conversion rate Mar 28, 2026 8 min read
The Freemium Trap: When Your Free Tier Cannibalizes Paid Growth
A generous free tier can be the best growth engine in SaaS or the worst anchor on revenue.
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anchoring Mar 28, 2026 8 min read
The Psychology of Pricing Displays: How Presentation Changes Perceived Value
Discover how pricing presentation techniques like charm pricing, anchoring, left-digit effects, and payment decoupling shape perceived value and influence…
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benchmark study Mar 28, 2026 7 min read
The Pricing Page Conversion Benchmark: Insights from 200 SaaS Websites
An analysis of 200 SaaS pricing pages reveals that the highest-converting designs share patterns in tier structure, feature framing, and social proof…
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behavioral-science Mar 27, 2026 8 min read
Mental Accounting and Subscription Bundling: Why Users Pay More When Costs Are Separated
Mental accounting theory by Richard Thaler explains why users categorize money into psychological buckets, and how subscription bundling strategies can…
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behavioral-science Mar 27, 2026 8 min read
The Paradox of Specificity: Why Precise Numbers Are More Persuasive Than Round Ones
Precise numbers like $97 feel more deliberate and credible than round figures like $100.
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just noticeable difference Mar 27, 2026 8 min read
Weber's Law and Price Sensitivity: Why a $5 Increase Matters More at $20 Than $200
The just-noticeable difference applied to SaaS pricing changes. Understand why percentage-based perception, not absolute amounts, governs how users react to…
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behavioral-science Mar 27, 2026 7 min read
Hyperbolic Discounting and Annual vs Monthly Pricing: The Time Preference Trap
Hyperbolic discounting explains why users irrationally prefer smaller monthly payments over cheaper annual plans, and how framing the time preference gap…
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b2b-saas Mar 27, 2026 7 min read
The Paradox of Choice in SaaS Pricing: Why More Options Drive Fewer Conversions
Schwartz's paradox of choice reveals why adding more pricing tiers to your SaaS product actually reduces conversion rates, and how understanding maximizers…
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ab-testing Mar 20, 2026 7 min read
When More Pricing Information Backfires: What a Failed A/B Test Taught Me About Choice Overload
A deep analysis of why showing all price points on product cards decreased conversions by 5-10%, and what the paradox of choice teaches us about pricing page design.
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cac Mar 9, 2026 7 min read
How to Systematically Reduce Customer Acquisition Cost (CAC)
A step-by-step, experiment-driven framework to lower CAC by improving acquisition efficiency, fixing funnel leaks, and increasing customer lifetime value.
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