Experimentation readiness diagnostic
Decide whether the foundation is ready and what must be fixed before investing more.
See the fitRevenue experimentation leadership
Turn growth ideas into revenue the boardroom can verify.
I help funded companies and enterprise growth teams find conversion leaks, run trustworthy experiments, and tie decisions to the P&L.
Hiring a senior growth or experimentation leader? Review leadership fit
$30M+ Verified revenue impact
200+ Experiments shipped
20 → 100+ Annual experiment velocity
$1B+ Pipeline supported
The buyer problem
More tests do not matter if leaders cannot trust the decision.
Traffic is expensive, but conversion leaks waste demand before it becomes revenue.
Roadmaps reward the loudest stakeholder instead of expected business value.
Teams report clicks and lifts without showing incremental revenue.
Three ways to engage
Start with the smallest scope that reduces uncertainty.
Revenue experimentation audit
Turn a usable foundation into a full-funnel, revenue-ranked 90-day experiment roadmap.
See the fitStrategy or fractional leadership
Build the operating system or add senior ownership to run it with your team.
See the fit Selected work
Operating evidence, not client logos.
An experimentation system tied to verified revenue
Standardized intake, prioritization, statistical rules, QA, and executive reporting across a multi-brand enterprise portfolio.
$30M+ Verified revenue impact 20 → 100+ Annual experiment velocity
Read the case study
End-to-end growth measurement for Startup Banking
Connected acquisition, product usage, CRM activity, and funded-account outcomes so leaders could allocate investment with stronger evidence.
$1B+ Pipeline supported
Read the case study
Verified LinkedIn recommendation
“Atticus Li stands out as one of the very best. His ability to bridge the gap between analysis and implementation sets him apart as a marketing analyst who delivers measurable results.”
Blake Park · Marketing Director, Silicon Valley Bank · Direct manager
View the public source (opens in a new tab) Choose your path
Start with what you came here to evaluate.
Choose the evidence and next step that match your decision—buying help, evaluating a hire, or assessing operator fit.
01 · Growth & marketing teams
Buy CRO and experimentation help
Choose a $2,500 readiness diagnostic, the full $5,000 audit, or embedded leadership.
Compare ways to engage 02 · Hiring teams & recruitersEvaluate senior growth leadership
Review role fit, operating scope, leadership principles, and the evidence behind the résumé.
Review leadership fit 03 · Founders, investors & partnersSee the operator behind the advice
Explore what I built, what worked, what I shut down, and the lessons that survived.
Open the venture ledger Writing & research
See how I think before you hire me.
Use the library to assess my judgment: 795 articles, public experiment studies, startup research, and working notes.
Anchoring Effect Pricing: Can the Cheapest Plan Backfire?
A pricing test made the cheapest of three plans the visual anchor -- and conversion dropped. Why anchoring on price can backfire.
Read the articleCheckout Optimization: Can a Countdown Timer Hurt Conversion?
A rate-lock countdown timer worked at ticket checkout. It backfired at checkout for a recurring service. Why urgency is category-conditional.
Read the articleStatistical Significance in A/B Testing: Is a Big Lift Still Noise?
A -20% topline result looked like a clear loss. It wasn't statistically significant. Why a big number and a real result aren't the same claim.
Read the article
Lean Experiments Newsletter
Revenue Frameworks
Revenue Frameworks
for Growth Leaders
Every week: one experiment, one framework, one insight to make your marketing more evidence-based and your revenue more predictable.
Continue on Substack
Browse issues Opens Substack to confirm · Free · Unsubscribe anytime
Read the archive
200+ issues of experiments, frameworks, and field reports from inside a Fortune 150 growth team.
Open Substack (opens in new tab) Work With Me
Ready when you have a revenue problem
Ready when you have a revenue problem
worth testing.
Start with a $2,500 readiness diagnostic, commission the full $5,000 audit, or discuss strategy and fractional leadership. Hiring for a senior growth role? Same door.
Tell me what you're working on →I review every inquiry directly