Experimentation readiness diagnostic
Decide whether the foundation is ready and what must be fixed before investing more.
See the fitRevenue experimentation leadership
Turn growth ideas into revenue the boardroom can verify.
I help funded companies and enterprise growth teams find conversion leaks, run trustworthy experiments, and tie decisions to the P&L.
Hiring a senior growth or experimentation leader? Review leadership fit
$30M+ impact in NRG internal 2025 program reporting Historical in-house NRG experiment readouts → 20 → 100+ annual experiment velocity NRG program scale-up with one evidence standard → $1B+ new-customer pipeline supported In-house analytics work at Silicon Valley Bank →
These are project-specific career results, not forecasts or promised client outcomes.
The buyer problem
More tests do not matter if leaders cannot trust the decision.
Traffic is expensive, but conversion leaks waste demand before it becomes revenue.
Roadmaps reward the loudest stakeholder instead of expected business value.
Teams report clicks and lifts without showing incremental revenue.
Three ways to engage
Start with the smallest scope that reduces uncertainty.
Revenue experimentation audit
Turn a usable foundation into an end-to-end, revenue-ranked 90-day roadmap for one priority funnel.
See the fitStrategy or fractional leadership
Build the operating system or add senior ownership to run it with your team.
See the fit Selected work
Operating evidence, not client logos.
An experimentation system tied to internal program-reported impact
Standardized intake, prioritization, statistical rules, QA, and executive reporting across a multi-brand enterprise portfolio.
$30M+ NRG internal program-reported impact (2025) 20 → 100+ NRG annual experiment velocity
Read the case study
End-to-end growth measurement for Startup Banking
Connected acquisition, product usage, CRM activity, and funded-account outcomes so leaders could allocate investment with stronger evidence.
$1B+ SVB pipeline supported
Read the case study
LinkedIn recommendation excerpt
“While I have worked with many marketing analysts over my career, Atticus Li stands out as one of the very best.”
Blake Park · Founder and CEO, Slooster · Former direct manager at SVB
View the profile recommendations (opens in a new tab) Choose your path
Start with what you came here to evaluate.
Choose the evidence and next step that match your decision—buying help, evaluating a hire, or assessing operator fit.
01 · Growth & marketing teams
Buy CRO and experimentation help
Choose a $2,500 readiness diagnostic, the full $5,000 audit, or embedded leadership.
Compare ways to engage 02 · Hiring teams & recruitersEvaluate senior growth leadership
Review role fit, operating scope, leadership principles, and the evidence behind the résumé.
Review leadership fit 03 · Founders, investors & partnersSee the operator behind the advice
Explore what I built, what worked, what I shut down, and the lessons that survived.
Open the venture ledger Writing & research
See how I think before you hire me.
Use the library to assess my judgment: 799 articles, public experiment studies, startup research, and working notes.
Why Your Spend Limit Doesn't Survive a Fresh CI Checkout
A per-day API spend cap enforced in code still failed, because every scheduled run started from a clean checkout with no memory of prior spend.
Read the articleWhen Prompt Caching Costs You More Than It Saves
Prompt caching is supposed to be free money. On calls spaced further apart than the cache actually lasts, it's a straight surcharge with nothing recouping it.
Read the articleThe Env Var That Secretly Tripled Our AI Coding Bill
We named our cost-control setting something that collided with Claude Code's own environment. Every automated run quietly inherited the most expensive option.
Read the article
Lean Experiments Newsletter
Revenue Frameworks
Revenue Frameworks
for Growth Leaders
Every week: one experiment, one framework, one insight to make your marketing more evidence-based and your revenue more predictable.
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Read the archive
A growing archive of experiments, frameworks, and field reports from inside a Fortune 150 growth team.
Open Substack (opens in new tab) Work With Me
Ready when you have a revenue problem
Ready when you have a revenue problem
worth testing.
Start with a $2,500 readiness diagnostic, commission the full $5,000 audit, or discuss strategy and fractional leadership. Hiring for a senior growth role? Same door.
Tell me what you're working on →I review every inquiry directly