· 1 min read
Why Experimentation Beats Intuition Every Time
Most product decisions are made by HiPPO — the Highest Paid Person's Opinion. Here's why that's leaving revenue on the table, and what to do instead.
Hi, I'm Atticus
,
revenue & experimentation leader.
I build systems that turn experimentation into measurable revenue. Leading Applied Experimentation at NRG Energy (Fortune 150), with $30M+ in revenue impact across A/B testing, geo-targeting, and conversion optimization. Previously at Silicon Valley Bank, driving growth across startup banking.
NRG Energy · Austin, TX · 9+ years in growth & experimentation
$30M+
Revenue Impact
700%
Traffic Growth
9+
Years Experience
Fortune 150
Current Scale
Projects
See them allStack
Check out my whole stackPenpot
Design Tool
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