Evidence from building the operating system—not just recommending it.
In-house enterprise outcomes and founder work, with the employment relationship stated plainly. Deep case studies preserve the context behind the numbers.
Apply the experience to your funnelAn experimentation system tied to verified revenue
Standardized intake, prioritization, statistical rules, QA, and executive reporting across a multi-brand enterprise portfolio.
- Scaled annual experiment velocity from roughly 20 to more than 100.
- Connected the portfolio to more than $30M in verified revenue impact in 2025.
- Standardized prioritization, statistical rules, QA, and executive reporting.
End-to-end growth measurement for Startup Banking
Connected acquisition, product usage, CRM activity, and funded-account outcomes so leaders could allocate investment with stronger evidence.
- Built end-to-end acquisition and funded-account measurement for Startup Banking.
- Supported growth activity connected to more than $1B in pipeline.
- Designed controlled geo measurement for offline-to-online investment decisions.
See the campaign, experience, and follow-through together.
Strategy is easier to evaluate when the actual work is visible. These public artifacts show how one Startup Banking initiative connected media, landing-page experience, and lifecycle follow-through.
Offline reach designed as part of a measurable market test, not isolated brand media.
Message match carried campaign intent into the digital acquisition path.
The acquisition story continued after the first click through useful follow-up.
Applied experimentation under founder constraints
Built and grew products with organic acquisition, rapid learning loops, and direct accountability for delivery.
The venture portfolio is separated from enterprise employment outcomes so the evidence stays legible and each claim keeps its original context.
Explore selected ventures“Atticus is a vault of knowledge and a natural born problem solver who played a mission critical role in supporting the success of SVB's Startup Banking segment.”
Alyson Martin Daniel · Marketing Strategy & CX, Silicon Valley Bank · Teammate
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