Mentoring
Free 1:1 Mentoring
50+ sessions completed across ADPList and Mentoring Club. I mentor founders, growth practitioners, and analysts on experimentation, CRO, behavioral science, and career growth. Always free, no strings attached.
What I Help With
Experimentation Program Design
How to build, scale, and get buy-in for a testing program that connects to revenue.
Conversion Rate Optimization
Systematic approaches to increasing revenue per visitor through data-driven experimentation.
Behavioral Science Application
Using cognitive biases and decision architecture in marketing, product, and growth.
Career Growth in Analytics/CRO
Breaking into or advancing in experimentation, analytics, and growth roles.
Startup Growth Strategy
Customer acquisition, activation, and retention systems for early-stage companies.
Product-Led Growth
Onboarding optimization, feature adoption, and expansion revenue strategies.
Ready to talk?
Book a free session on ADPList. No pitch, no upsell. Just a conversation about whatever growth challenge you're facing.
Book on ADPList →
Revenue Frameworks
for Growth Leaders
Every week: one experiment, one framework, one insight to make your marketing more evidence-based and your revenue more predictable.
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Read the archive
200+ issues of experiments, frameworks, and field reports from inside a Fortune 150 growth team.
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