Speaking
Talks, Podcasts & Appearances
I speak about experimentation, behavioral science, and building growth systems that connect to revenue. Available for podcasts, conferences, corporate workshops, and panels.
Topics
What I Talk About
Building Experiment-Led Growth Programs
How to move from ad-hoc testing to a revenue-connected experimentation system. Based on 500+ experiments across Fortune 150/500.
Behavioral Science for Marketing
Applied cognitive biases — anchoring, loss aversion, choice architecture — and how they drive conversion when used ethically and systematically.
Atticus Li's PRISM Method
A five-step framework for designing experiments that predict revenue before the test runs and verify it after.
AI-Augmented Growth
How to use AI tools (Claude, GPT, Cursor) to ship products, run experiments, and build growth systems 10× faster.
From Zero to 30K Users with $0 Spend
The Jobsolv story: building a profitable SaaS product using behavioral science and lean experimentation with no paid marketing.
Revenue Attribution for Experimentation
How to build executive reporting that connects every experiment to a dollar amount — and why that's the difference between a program that gets funded and one that gets cut.
Revenue Frameworks
for Growth Leaders
Every week: one experiment, one framework, one insight to make your marketing more evidence-based and your revenue more predictable.