Speaking & Media
Talks, podcasts &
workshops.
I speak about experimentation, behavioral science, and building growth systems that connect to revenue. Available for podcasts, conferences, corporate workshops, and panels.
Topics
What I Talk About
Building Experiment-Led Growth Programs
How to move from ad-hoc testing to a revenue-connected system, informed by scaling NRG from roughly 20 to 100+ annual experiments.
Behavioral Science for Marketing
How to turn anchoring, loss aversion, and choice architecture into ethical, falsifiable hypotheses—and test whether they affect conversion in a specific journey.
Atticus Li's PRISM Method
A five-step framework for sizing experiments before launch and translating the result into a scale, stop, or learn decision.
AI-Augmented Growth
How to use AI tools to increase research and delivery capacity without lowering experiment quality or decision standards.
Jobsolv at 35K+: What $0 Current Paid Acquisition Means
The July 2026 founder snapshot: 35K+ users and $0 current paid user-acquisition spend after earlier paid tests stopped, with explicit cost limits.
Revenue Attribution for Experimentation
How to model experiment value with explicit assumptions, separate attribution from causal evidence, and give leaders a clearer basis for funding decisions.
Media kit
A clear introduction, without the hype.
Atticus Li is a growth and experimentation leader whose historical in-house NRG work recorded $30M+ in internal 2025 program reporting. He leads Applied Experimentation at NRG Energy, previously built growth measurement for Silicon Valley Bank’s Startup Banking division, and writes Better Decisions.
The NRG figure is internal historical reporting—not an external audit, client result, or forecast.
Make Growth Decisions
You Can Defend
Know what to test, when to trust the result, and what to do next. Practical decision guides for analysts, growth teams, and founders.
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Read Better Decisions
Practical guides on experimentation, analytics, commercial judgment, and using AI without outsourcing the decision.
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