CRO for Scaling Startups and Enterprise Teams | Atticus Li

Atticus Li

Independent experimentation decision partner

Know What to Fund, Fix, Test, or Stop—in Seven Days

For scaling startups and enterprise teams with meaningful traffic and an internal team that can implement. I turn one priority funnel, its economics, and its measurement risks into a decision leadership can fund. You work directly with me from diagnosis through readout.

Review the $5,000 audit →Start with the $2,500 diagnostic

Fixed fees · Seven days after complete access · One priority funnel · No required retainer

Compare direct senior support with a full-service agency ↓

Atticus Li · the senior practitioner named in the proposal

$30M+NRG internal program-reported impact (2025)

20 → 100+NRG annual experiment velocity

$1B+SVB pipeline supported

The missing capability

Your team can ship. The harder question is what deserves to be shipped.

This is built for scaling startups and enterprise teams with meaningful traffic, measurable economics, and an internal path to implementation. If you are not sure the measurement and delivery foundation is usable, start with the $2,500 readiness diagnostic before funding a full roadmap.

A useful starting point

TrafficEnough eligible visitors to detect a commercially useful lift.
RevenueA conversion has a defensible realized or contribution value.
MeasurementAnalytics can connect the funnel to a primary business metric.
ImplementationEngineering and design can ship the prioritized work.

Decisions the engagement is built to improve

Weak conversionTraffic is expensive, but the funnel leaks before revenue is realized.
Unreliable testsUnderpowered or contaminated experiments create false confidence.
Poor prioritizationRoadmaps can over-weight stakeholder urgency when economic value is not explicit.
Attribution gapsTeams report clicks and signups without proving incremental revenue.
Stakeholder distrustExperimentation funding becomes harder to defend when results cannot survive scrutiny.

Fixed-price phased consulting

Start with the smallest decision worth buying.

Each fixed phase is useful on its own and must earn the next engagement. You keep the work, your team can implement it internally, and there is no required production retainer.

Lower-risk starting pointSeven calendar days after kickoff and complete access

Experimentation Readiness Diagnostic

$2,500

Fixed fee · 100% upfront by invoice

Decision: Is the foundation ready—and what must change before we invest more?

Best for: A scaling startup or enterprise team with meaningful traffic that is not yet sure its measurement, economics, or delivery foundation can support a useful experimentation program.

Readiness verdict across traffic, economics, measurement, ownership, and delivery
Prioritized risks and three evidence-backed opportunities
Smallest defensible next-scope recommendation
60-minute decision readout

What I guarantee: If I miss the defined diagnostic scope after kickoff and complete access, I refund the diagnostic fee.

Review the diagnostic →

Recommended for ready teamsSeven calendar days after kickoff and complete access

Revenue Experimentation Audit

$5,000

Fixed fee · 50% at kickoff and 50% at delivery by invoice

Decision: What should leadership fund, fix, test, or stop over the next 90 days?

Best for: A team with usable foundations that needs an independent diagnosis of one priority funnel and an executable 90-day portfolio.

One priority funnel on one primary property or brand, defined at kickoff
Measurement and experimentation maturity assessment
Revenue-ranked opportunity map and 90-day roadmap
Sample-size, primary-metric, and attribution review
90-minute executive readout and 30 days of follow-up

What I guarantee: If an agreed audit item is missing at handoff, I revise it at no fee until the defined scope is complete.

Review the full audit →

Only when the evidence supports a next phase

Bounded activation or ongoing decision ownership.

These are proposal-only continuations—not automatic upsells. The $12,500 floor describes the combined audit-and-activation scope. If prior work removes part of that scope, the proposal covers only the remaining work rather than hiding a discount.

Proposal only after diagnosisBounded sprint after a readiness review or equivalent diagnosis

Audit + Activation Sprint

From $12,500

Proposal only · 50% at kickoff and 50% at delivery by invoice

Decision: Can the highest-value opportunities become experiment-ready work?

Best for: An implementation-ready team that wants senior help turning the strongest audit findings into a bounded set of experiment-ready decisions.

The audit scope plus a bounded activation phase
Three experiment-ready briefs tied to economic value
Measurement specifications, guardrails, and QA gates
Cross-functional working sessions and launch-readiness decisions

What I guarantee: If a consultant-owned deliverable is incomplete at handoff, I complete the agreed scope at no additional fee. Conversion lift is not guaranteed.

Request an activation fit review →

Proposal only after a fixed phaseThree-month minimum

Fractional Head of Experimentation

From $15,000/month

Proposal only · billed monthly in advance · three-month minimum

Decision: Who will own portfolio quality and executive decisions across the quarter?

Best for: A scaling startup or enterprise team that needs embedded senior experimentation ownership without adding a full-time leader or outsourcing its production team.

One named experimentation portfolio and a weekly decision cadence
Experiment and research quality review
Cross-functional delivery and stakeholder alignment
Monthly revenue-model update and executive decision readout
Decision rights, response window, exclusions, and internal owners fixed in the proposal

What I guarantee: Every active test ends with a scale, stop, learn, or documented data-blocker decision—not an unexplained dashboard status.

Request a fractional fit review →

The Comparison

Buy the Missing Capability—
Not the Biggest Team

A full-service agency is the better fit when you need an outsourced production bench. This direct-senior model is the better fit when your internal team can ship and needs independent judgment about what deserves to be built.

Category	Agency Model	Direct Senior Consultant
Scope	Can combine strategy, research, design, development, and account management.	Direct senior diagnosis and decision leadership; your team normally owns production.
Who Does the Work	Varies by agency. Confirm the named weekly team, senior time allocation, concurrent account load, and handoff policy.	Atticus remains the named working lead from diagnosis through the executive readout.
Delivery Capacity	A larger bench can suit companies that need production support across disciplines.	Best when your team can build and ship while I own diagnosis, priorities, measurement standards, and the readout.
Decision Standard	Ask how hypotheses, power, stopping rules, and revenue attribution are documented.	Primary metrics, sample requirements, guardrails, and decision rules are agreed up front.
Commitment	Terms vary by scope, staffing model, and production commitment.	Fixed diagnostic and audit scopes; Fractional Head of Experimentation has a three-month minimum.
Proof to Review	Ask for case context, the team’s exact role, measurement method, and evidence limits.	Named in-house case studies show role, project metrics, and what the results do not prove.

Compare named people, exact responsibilities, decision standards, and contract terms—not stereotypes about either model.

Operating evidence

Programs built inside consequential businesses.

These are in-house career outcomes—not employers presented as consulting clients. The case studies document the role, constraints, and evidence.

In-house leadership · NRG Energy

An experimentation system tied to internal program-reported impact

Standardized intake, prioritization, statistical rules, QA, and executive reporting across a multi-brand enterprise portfolio.

$30M+NRG internal program-reported impact (2025)20 → 100+NRG annual experiment velocity

Read the case study

In-house leadership · Silicon Valley Bank

End-to-end growth measurement for Startup Banking

Connected acquisition, product usage, CRM activity, and funded-account outcomes so leaders could allocate investment with stronger evidence.

$1B+SVB pipeline supported

Read the case study

Implementation reality

The work needs an owner and a path to production.

Consulting improves the decisions and operating system. Your company still provides the data, delivery capacity, and authority to act.

Use the readiness calculator →Review the PRISM methodology →

Analytics accessEnough event and revenue data to establish a trustworthy baseline.
Delivery capacityEngineering and design support to ship and QA meaningful changes.
Decision ownerOne leader empowered to resolve priorities and remove blockers.
Sufficient trafficEnough eligible users for the effect size the business needs to detect.
Research accessCustomers, sales calls, support themes, or qualitative evidence.

Risks made explicit before kickoff

Instrumentation defects, insufficient traffic, delayed implementation, sample-ratio mismatch, and disagreement on the primary metric can all delay evidence. Scope names the owner, access level, delivery responsibility, and decision rules before work starts.

Buyer questions

What leaders ask before hiring a CRO consultant.

How much does conversion rate optimization consulting cost?

The Experimentation Readiness Diagnostic is a $2,500 fixed fee, invoiced 100% upfront. The Revenue Experimentation Audit is a $5,000 fixed fee, invoiced 50% at kickoff and 50% at delivery. If the evidence supports a larger scope, the combined Audit + Activation Sprint starts at $12,500 and Fractional Head of Experimentation support starts at $15,000 per month with a three-month minimum. Both larger options are proposal-only.

What does a CRO consultant actually do?

A CRO consultant diagnoses conversion and measurement problems, builds an evidence-backed test roadmap, establishes statistical rules, helps the team ship experiments, and connects results to incremental revenue. The work is broader than changing landing-page copy.

Is CRO the same as SEO?

No. SEO helps qualified people find the site. CRO improves the rate and value of actions after they arrive. The disciplines work together: acquiring more traffic is less valuable when the funnel or measurement system is broken.

How soon should we expect evidence?

Within seven calendar days after kickoff and complete access, the readiness diagnostic produces a go or no-go investment decision and the full audit produces a prioritized 90-day roadmap. A causal result depends on baseline conversion, eligible traffic, effect size, implementation speed, and the pre-agreed sample requirement.

Who implements the recommendations?

Your team normally owns production code and design. I own diagnosis, prioritization, experiment design, statistical integrity, and executive interpretation. Implementation support can be scoped, but responsibilities are agreed before work starts.

How is working with you different from hiring a CRO agency?

A full-service agency can be the better choice when you need an external research, design, development, and QA bench. I am the better fit when your internal team can implement and needs one named senior owner for diagnosis, economic sizing, measurement rules, prioritization, and the executive readout. Agency teams and staffing models vary, so compare the named practitioners, responsibilities, senior time, and handoffs in each proposal.

Do you sign NDAs and work with enterprise security reviews?

Yes. I can sign a mutual NDA, work within least-privilege analytics access, and document data-handling and implementation responsibilities. Sensitive employer and client data is not used as public marketing material without permission.

Request a fit review

Tell me what needs a decision.

Share the priority funnel or mandate, the outcome at stake, and what is blocking action. If it looks like a fit, I’ll recommend the smallest useful next step.