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Atticus Li, growth experimentation leader

Atticus Li · Experimentation Readiness Diagnostic

Should you fund more tests—or fix the foundation first?

In seven days, learn whether your traffic, measurement, economics, ownership, and delivery system are ready for revenue experimentation—and what must change before you invest more.

Apply for the diagnostic → See a sample output ↓
Investment
$2,500
Turnaround
7 days
Capacity
4 per month
Built for the decision before the roadmap

Do not buy a testing program
before the foundation earns it.

Best fit: a funded startup or established company that sees growth potential but does not yet know whether its data, traffic, operating model, and economics can support a larger experimentation investment.

  • A specific funnel or growth decision that needs scrutiny
  • Relevant analytics, experiment readouts, or revenue context
  • One internal owner available for a 60-minute kickoff
  • Uncertainty about traffic, measurement, economics, or delivery readiness
  • A leadership decision about what to fund, repair, or stop next
Traffic is an input, not a gate

Measure the funnel that can actually enter the decision.

The review uses eligible unique visitors on the priority funnel, baseline conversion, and the smallest effect worth detecting. It does not assume every company needs 100,000 site visitors—or that every problem should become an A/B test.

What arrives on day seven

A readiness decision.
Not an oversized roadmap.

01

Readiness scorecard

See whether traffic, measurement, economics, ownership, and delivery capacity support useful experimentation.

02

Priority risk diagnosis

Identify the revenue, instrumentation, attribution, or operating gaps most likely to produce a false decision.

03

Three qualified opportunities

Get a short list of revenue-ranked hypotheses worth investigating—not a padded backlog of generic test ideas.

04

Go / no-go recommendation

Know whether to repair the foundation, run a focused pilot, commission the full audit, or build the program.

Scope boundary

This diagnostic does not include a complete full-funnel portfolio, a 90-day experiment roadmap, a 90-minute executive readout, or 30 days of follow-up. Those belong to the $5,000 Revenue Experimentation Audit.

Sample diagnostic output

From uncertainty to
a defensible next step.

Illustrative diagnostic excerptProgram readiness · 62/100
Observed signal

Homepage experiment reported a win.

Decision risk

Primary KPI excludes qualified pipeline and downstream revenue.

Recommended next step

Repair the revenue join and re-score the result before funding a larger roadmap.

Example format only · Your diagnostic uses your evidence and economics
$30M+ verified 2025 revenue impact
$1B+ new-customer pipeline supported in-house at SVB
200+ experiments shipped across the career portfolio
100+ experiments per year at program scale
Fixed scope. Useful on its own.

$2,500.
Seven days.

Four diagnostic slots per month.

The decision-clarity guarantee

If I cannot deliver a defensible readiness verdict, identify at least three prioritized opportunities, and name the highest-priority measurement risk, I will refund the diagnostic fee.

I do not promise a conversion lift before seeing your evidence. I promise clarity about what to repair, test, or fund next—or you do not pay for that clarity.

Apply for the diagnostic →
Choose by the decision you need

Readiness first.
Roadmap when ready.

$2,500 · 7 days

Experimentation Readiness Diagnostic

Choose this when the question is whether the foundation can support experimentation and what must be fixed first.

Readiness verdict · priority risks · three opportunities · next-scope decision
$5,000 · 1 week

Revenue Experimentation Audit

Choose this when the foundation is usable and leadership needs a complete, fundable 90-day plan.

Full funnel · 90-day roadmap · executive readout · 30 days of follow-up See the full audit →
Common questions

Choose the next investment
with your eyes open.

Who is this diagnostic for?

Leaders who need to know whether their traffic, measurement, economics, ownership, and delivery capacity justify a larger experimentation investment.

Do we need 100,000 monthly visitors?

No. The diagnostic evaluates eligible funnel traffic, baseline conversion, and the smallest commercially useful effect instead of applying a blanket site-traffic minimum.

Does this include a 90-day experiment roadmap?

No. The diagnostic delivers a readiness verdict, prioritized risks and opportunities, and the smallest defensible next step. The $5,000 Revenue Experimentation Audit includes the full-funnel opportunity map and 90-day roadmap.

What happens after the diagnostic?

You receive a clear recommendation to repair the foundation, run a focused pilot, commission the full audit, or build the program. There is no requirement to buy another engagement.

Before the next budget decision

Find the prerequisite.
Then fund the right work.

Tell me which funnel matters, what leadership doubts, and what your team can measure today.

Apply for the Experimentation Readiness Diagnostic →