CRO Readiness and
ROI Calculator
See whether your economics, traffic, measurement, and team can support a serious conversion program. The result is useful even if you never hire a consultant.
| Illustrative lift | Modeled annual value | Simple payback |
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Planning scenarios only—not benchmarks, forecasts, or guarantees. The 5%, 10%, and 20% relative lifts assume full rollout, stable traffic and conversion value, and 12-month persistence. The duration scenario assumes a two-sided 5% alpha, 80% power, 50/50 allocation, full exposure, and steady eligible traffic. Enter a locally justified effect size in the full experiment planner before making a decision. Economics do not affect the readiness score.
Discuss the result →Your financial inputs stay in this browser. The inquiry link carries only the readiness band and source page.
Read the economics and the operating constraints together.
A large revenue opportunity does not make a program testable. Weak analytics, no engineering capacity, or a six-month sample requirement can erase the value. The score treats those as separate constraints, then recommends foundation repair, a readiness diagnostic, a full audit, a proposal-only Audit + Activation Sprint from $12,500, or a Fractional Head of Experimentation engagement from $15,000/month.
Need help interpreting the result? Start with the Experimentation Readiness Diagnosticwhen the foundation is uncertain, or compare the full consulting engagements when your team is ready to act.