Atticus Li · Revenue Experimentation Audit
Can your experiments
survive a CFO review?
In seven days, turn scattered tests, dashboards, and growth ideas into a revenue-ranked experiment plan your leadership team can fund.
- Investment
- $2,500
- Turnaround
- 7 days
- Capacity
- 4 per month
Built for teams at the inflection point
Enough traffic to test.
Enough traffic to test.
Not enough system to learn.
Best fit: a funded scaling startup or midsized company with a growth, product, or marketing team that already runs tests—or must build a credible program this year.
- 25,000–100,000+ eligible monthly funnel visitors
- At least one internal execution owner
- Three or more experiments per quarter—or a funded mandate to begin
- Meaningful acquisition spending or product revenue
- Leadership questioning experiment ROI
- An analytics or testing stack that lacks operating discipline
Traffic qualifier
A decision-sized experiment within four weeks.
Qualification uses eligible unique visitors on the specific funnel, not a blanket total-site traffic minimum. Preferred: 25,000+ monthly eligible visitors when the primary metric converts around 10%.
Below that, the roadmap prioritizes bolder changes, qualitative research, higher-frequency proxy metrics, or holdouts—not a promise of rapid conventional A/B tests.
What arrives on day seven Not another dashboard.
01 02 03 04
Not another dashboard.
A decision system.
Revenue-leak map
See where acquisition spend, funnel behavior, and downstream revenue stop agreeing.
Measurement-risk diagnosis
Find the attribution, instrumentation, and decision-rule gaps that can manufacture false wins.
90-day experiment roadmap
Get a sequenced backlog ranked by expected revenue, confidence, effort, and learning value.
Executive funding narrative
Walk into the next budget conversation with a clear case for what to fund, stop, and measure.
Plus a 90-minute executive debrief and 30 days of async follow-up.
Sample audit output
From signals to
Illustrative audit excerptProgram readiness · 62/100
From signals to
fundable decisions.
Observed signal
Homepage experiment reported a win.
Decision risk
Primary KPI excludes qualified pipeline and downstream revenue.
First move
Re-score the result against matched revenue before scaling the change.
$30M+ verified 2025 revenue impact
$1B+ new-customer pipeline supported in-house at SVB
200+ experiments shipped across the career portfolio
100+ experiments per year at program scale
Fixed scope. Useful on its own. $2,500.
$2,500.
Seven days.
Four audit slots per month.
The decision-clarity guarantee
If I cannot identify at least three revenue-ranked experiment opportunities and one measurement-risk fix, I will refund the audit fee.
I do not promise a conversion lift before seeing your evidence. I promise an executive-ready decision system—or you do not pay for one.
Apply for the audit → Common questions Make the decision
Make the decision
with your eyes open.
Who is this audit for?
Funded scaling startups and midsized companies with meaningful traffic, an internal owner, and a leadership-level need to prove what experimentation should fund next.
Do we need 100,000 monthly unique visitors?
Not necessarily. Feasibility depends on eligible funnel traffic and baseline conversion. A metric converting around 10% may support a useful four-week test with roughly 25,000 eligible visitors; a 3% baseline may need approximately 100,000.
What do you need from our team?
Relevant analytics and experiment readouts, a 60-minute kickoff with the program owner, and enough context to understand the business decision behind the funnel.
Is this a CRO teardown?
It includes conversion diagnosis, but it also covers measurement risk, program maturity, executive reporting, and a revenue-ranked roadmap.
What happens after the audit?
Your team can execute the roadmap internally. There is no retainer requirement.
The next budget review is coming
Bring evidence.
Bring evidence.
Not dashboard vibes.
Tell me what your team tests, what leadership doubts, and where the revenue trail goes cold.
Apply for a Revenue Experimentation Audit →