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Atticus Li, growth experimentation leader

Atticus Li · Revenue Experimentation Audit

Can your experiments
survive a CFO review?

In seven calendar days after kickoff and complete access, turn the evidence around one agreed priority funnel into a revenue-ranked experiment plan your leadership team can fund.

Apply for the audit →See a sample deliverable ↓
Investment
$5,000
Turnaround
7 days after access
Scope
1 priority funnel
Payment
50% kickoff · 50% delivery · invoiced
Built for teams at the inflection point

Enough traffic to test.
Not enough system to learn.

Best fit: a funded scaling startup or midsized company with a growth, product, or marketing team that already runs tests—or must build a credible program this year.

  • Enough eligible funnel traffic for a commercially useful effect
  • At least one internal execution owner
  • Three or more experiments per quarter—or a funded mandate to begin
  • Meaningful acquisition spending or product revenue
  • Leadership questioning experiment ROI
  • An analytics or testing stack that lacks operating discipline
Feasibility qualifier

Size the decision before setting the date.

Qualification uses eligible users on the specific funnel, baseline conversion, metric variance, and the smallest effect worth acting on. A calendar promise without those inputs is not an experiment plan.

BaselineWhat happens today?
MDEWhat change would alter the decision?

Power and sample size set the readout window. When conventional A/B testing is not viable, the roadmap can prioritize bolder changes, qualitative research, higher-frequency proxy metrics, or holdouts.

What arrives on day seven

Not another dashboard.
A decision system.

01

Revenue-leak map

See where acquisition spend, behavior, and downstream revenue stop agreeing across the agreed priority funnel.

02

Measurement-risk diagnosis

Find the attribution, instrumentation, and decision-rule gaps that can manufacture false wins.

03

90-day experiment roadmap

Get a sequenced backlog ranked by expected revenue, confidence, effort, and learning value.

04

Executive funding narrative

Walk into the next budget conversation with a clear case for what to fund, stop, and measure.

Plus a 90-minute executive debrief and 30 days of async follow-up.

Sample audit output

From signals to
fundable decisions.

Illustrative audit excerptProgram readiness · 62/100
Observed signal

Homepage experiment reported a win.

Decision risk

Primary KPI excludes qualified pipeline and downstream revenue.

First move

Re-score the result against matched revenue before scaling the change.

Example format only · Your audit uses your evidence and economics
$30M+impact in NRG internal 2025 program reportingHistorical in-house NRG experiment readouts →20 → 100+annual experiment velocityNRG program scale-up with one evidence standard →$1B+new-customer pipeline supportedIn-house analytics work at Silicon Valley Bank →

These are project-specific career results, not forecasts or promised client outcomes.

Fixed scope. Useful on its own.

$5,000.
Seven days after access.

An independent diagnosis, 90-day roadmap, and executive readout for one agreed priority funnel. The clock starts after kickoff and agreed source access is complete.

The roadmap-ready guarantee

The fixed scope covers one priority funnel on one primary property or brand. Its stages, required data sources, and exclusions are written into kickoff. Within seven calendar days after kickoff and complete access, you receive that funnel and program diagnosis, a revenue-ranked opportunity portfolio, measurement standards, and a 90-day plan leadership can act on. If an agreed item is missing, I revise the work at no fee until the defined scope is complete.

I do not promise a conversion lift or a causal result by a calendar date. Those depend on your baseline, traffic, detectable effect, implementation speed, and sales cycle. The guarantee covers the diagnosis and decision system I control.

Apply for the audit →
Common questions

Make the decision
with your eyes open.

Who is this audit for?

Teams with a usable measurement foundation that need an end-to-end opportunity map for one priority funnel and a defensible 90-day experimentation plan.

Do we need 100,000 monthly unique visitors?

No. Feasibility depends on eligible funnel traffic, baseline conversion rate, and the minimum effect worth detecting.

How is this different from the $2,500 readiness diagnostic?

The diagnostic tells you whether the foundation is ready and what is blocking the next investment. This audit goes deeper: it reviews one agreed priority funnel end to end and produces the revenue-ranked 90-day roadmap, executive readout, and follow-up support.

What do you need from our team?

Relevant analytics and experiment readouts, a 60-minute kickoff with the program owner, and enough context to understand the business decision behind the funnel.

Is this a CRO teardown?

It includes conversion diagnosis, but it also covers measurement risk, program maturity, executive reporting, and a revenue-ranked roadmap.

What happens after the audit?

Your team can execute the roadmap internally. There is no retainer requirement.

The next budget review is coming

Bring evidence.
Not dashboard vibes.

Tell me what your team tests, what leadership doubts, and where the revenue trail goes cold.

Apply for a Revenue Experimentation Audit →