From Zero to 30K Users
with $0 in Paid Spend
How I built an AI-powered career platform using the same experimentation methodology I use for Fortune 500 clients.
AI-Powered Job Search
Built & Grown Solo
Jobsolv is an AI-powered job search automation platform that helps professionals land $100K+ remote and hybrid roles. I built it from scratch — product strategy, engineering, growth — shipping solo with AI-augmented development.
It's the clearest proof that the experimentation methodology I apply at Fortune 150 companies works at any scale.
49+ AI Competitors.
Zero Budget.
The job search market is saturated with 49+ AI competitors, all fighting over the same features: resume tailoring and auto-apply. Most burn through venture capital on paid acquisition.
I had no funding, no team, and no marketing budget. The question: could behavioral science and lean experimentation principles build a sustainable product from zero?
PRISM Applied
at Startup Scale
The same five-step methodology I use for enterprise clients — applied to a bootstrapped product with zero resources.
Behavioral Diagnosis
Analyzed the job seeker journey through behavioral lenses — where do people abandon? What cognitive biases drive platform choice? Found that trust signals and perceived effort reduction were the primary conversion drivers, not feature counts.
Impact Prioritization
Prioritized experiments by lifetime value impact. Resume tailoring was the activation metric — users who tailored their first resume within 24 hours retained at 3x the rate.
Hypothesis & Execution
Ran 50+ growth experiments across onboarding, activation, and retention. Each test had a named behavioral mechanism and a predicted impact.
Revenue Measurement
Measured every experiment against user acquisition cost and retention. Win rate tracked at 24% — consistent with the enterprise methodology.
Compound & Scale
Winners got shipped and compounded. Referral loops, SEO content, and product-led growth replaced the need for paid acquisition entirely.
"Building Jobsolv proved something I tell every client: if your growth methodology is sound, it works regardless of company size, budget, or industry. The same behavioral science that drives $30M at NRG Energy drives 30K users at a bootstrapped startup."
See all case studies
Explore the enterprise experimentation work at NRG Energy, or read weekly breakdowns on Lean Experiments.
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200+ issues of experiments, frameworks, and field reports from inside a Fortune 150 growth team.
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