You Don't Need
Another Agency.
You need someone who's already solved your problem — at companies bigger than yours, with stakes higher than yours — and can show you exactly what to do next.
The Agency Model
Is Broken.
Agencies charge $8K–$20K per month. For that, you get a team of junior analysts running tests from a shared playbook. They rotate your account manager every 6 months. They optimize for retainer renewal, not for your revenue.
The tests they run are the same tests they run for every client. Button colors. Headline variants. Form field reductions. None of it starts with a behavioral diagnosis. None of it predicts revenue before the test runs.
And when the contract ends? You keep nothing. No methodology. No framework. No institutional knowledge. Just a spreadsheet of inconclusive test results and a renewal proposal.
Value Is
Relative.
A CRO audit isn't worth the same to every company. If you're a startup doing $500K in revenue, $5,000 might feel significant. If you're a Fortune 500 doing $5B, it's a rounding error on a rounding error.
That's the point. The value of the audit scales with the size of your problem — not with the hours I put in.
Chris Do puts it simply: you price the customer, not the job. The same methodology that generated $30M+ at NRG Energy is the same methodology I bring to a $5,000 audit. The difference is what it's worth to you.
One winning test = $50K–$200K
Audit pays back 10–40×One winning test = $500K–$2M
Audit pays back 100–400×One winning test = $5M–$50M
Audit pays back 1,000–10,000×What You
Actually Get.
- Team of junior analysts
- Shared playbook across clients
- Account manager rotates every 6 months
- Tests based on "best practices"
- Measures percentage lifts
- Monthly retainer ($8K–$20K/mo)
- You keep nothing when contract ends
- Reports designed to justify renewal
- One senior practitioner running 100+ experiments per year
- Behavioral science diagnosis specific to YOUR funnel
- Direct relationship, no handoffs
- Tests based on named cognitive mechanisms
- Predicts revenue BEFORE the test runs
- One-time $5,000 or advisory retainer
- You keep the methodology forever
- Reports designed to prove ROI to your CFO
Credentials That
Justify the Price.
The Question Isn't Whether
You Can Afford It.
The question isn't whether $5,000 is a lot of money. It is. The question is: what is it costing you right now to run experiments that don't connect to revenue? What did your last inconclusive test cost in engineering time, opportunity cost, and C-suite credibility?
If your experimentation program can't tell the CFO exactly how much revenue it generated last quarter, you don't have an optimization program. You have an expense. I turn expenses into investments.
Ready to Stop Paying
for Busywork?
One conversation. I'll tell you where you're leaking revenue and exactly what to test first.
Common
Questions
How much does a CRO audit cost?
A CRO Audit is $5,000 one-time. This includes a full-funnel behavioral analysis, revenue-ranked experiment opportunities, a measurement-risk diagnosis, and a 90-minute executive debrief. You keep the roadmap forever — no retainer, no recurring fees.
How is an independent CRO expert different from an agency?
An agency gives you a team of junior analysts running tests from a shared playbook. They rotate your account manager every 6 months and optimize for retainer renewal, not your revenue. An independent expert running 100+ experiments per year gives you direct access to senior-level pattern recognition, a behavioral science diagnosis specific to your funnel, and tests based on named cognitive mechanisms — not best practices.
What ROI can I expect from a CRO audit?
ROI scales with the size of your business. For a startup doing $2M in revenue, one winning test can return $50K–$200K — a 10–40x payback. For mid-market companies at $50M, expect $500K–$2M per winning test (100–400x). Enterprise companies at $500M+ routinely see $5M–$50M impact from a single well-designed experiment.
Do I need to hire an agency after the audit?
No. The audit delivers a complete experiment pipeline your team can execute independently. Every hypothesis includes the behavioral mechanism, test design, and revenue forecast. If you want ongoing embedded leadership, the advisory engagement starts at $15,000/month — but the audit is designed to stand on its own.
Revenue Frameworks
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