Speaking, Workshops
& Podcasts.
Keynotes, workshops, and podcast guest appearances on experimentation, behavioral science, and CRO. Every session is backed by real enterprise results, not slide-deck theory. Open to podcast invitations.
Practitioner insights,
not generic advice.
Revenue Experimentation at Scale
How to build an experimentation program that connects every test to the P&L. Lessons from scaling a Fortune 150 program to 100+ experiments per year.
Behavioral Science for Marketers
Applied decision science for real marketing problems. Framing, choice architecture, loss aversion, and social proof — grounded in enterprise case studies, not textbook theory.
Building Experimentation Culture
Why most experimentation programs fail and what to do instead. How to get executive buy-in, overcome organizational resistance, and make testing a core competency.
From Vanity Metrics to Revenue Attribution
Stop reporting on clicks and engagement. Learn how to build measurement infrastructure that answers the only question leadership cares about: did this make us money?
From keynotes
to full-day immersions.
45-60 minutes
Keynote
High-energy talk with real case studies and actionable frameworks. Designed for conferences, summits, and all-hands meetings.
3-4 hours
Half-Day Workshop
Interactive session where your team builds an experiment roadmap using the PRISM framework. Walk away with 10+ prioritized experiment ideas.
6-8 hours
Full-Day Immersion
Deep-dive into experimentation program design. Includes maturity assessment, hypothesis workshop, statistical methodology training, and roadmap planning.
60-90 minutes
Virtual / Webinar
Condensed keynote or workshop format for distributed teams. Interactive Q&A, live polling, and follow-up resources included.
30-60 minutes
Podcast Guest
Available as a guest on podcasts covering experimentation, CRO, behavioral science, growth marketing, and AI-augmented testing. Bring real enterprise stories and actionable frameworks to your audience.
A practitioner,
not a theorist.
Enterprise Experience
Led experimentation programs at Fortune 150 and Fortune 500 companies. Every talk draws from hundreds of real experiments and millions in measured revenue impact.
Behavioral Science
Certified in behavioral economics through Mindworx. Applied decision science to enterprise marketing, not just academic research or consumer apps.
Hands-On Practitioner
I still run experiments every week. Every framework I teach is one I use in active enterprise engagements. Your audience gets current methodology, not outdated playbooks.
Actionable Takeaways
Attendees leave with frameworks they can use the next day. No inspirational fluff. No vague principles. Specific tools for specific problems.
Speaking logistics,
simplified.
What topics do you speak on?
Revenue experimentation at scale, behavioral science for marketers, building experimentation culture, and moving from vanity metrics to revenue attribution. Every talk is customized to your audience and industry.
Do you travel for speaking engagements?
Yes. I speak at conferences, corporate offsites, and executive retreats worldwide. Virtual and webinar formats are also available for distributed teams.
Can you customize the content for our audience?
Every engagement is tailored. I work with your event team to understand the audience, their experience level, and what they should walk away with. No generic slide decks.
What is your recording and distribution policy?
Recordings are permitted for internal use with prior agreement. Public distribution, including conference recordings posted online, is discussed during the booking process. Workshop materials remain proprietary.
Bring experimentation
to your stage.
Whether it is a 500-person conference keynote or a 20-person executive workshop, every session is customized for your audience and goals.
Inquire About Speaking →
Revenue Frameworks
for Growth Leaders
Every week: one experiment, one framework, one insight to make your marketing more evidence-based and your revenue more predictable.
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Read the archive
200+ issues of experiments, frameworks, and field reports from inside a Fortune 150 growth team.
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