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Hiring proof · Full-funnel growth & growth product

I connect the customer journey to one accountable growth roadmap.

Acquisition, activation, conversion, monetization, and retention treated as one measurable customer system—not separate channel reports.

Evidence in one sentenceThe work spans enterprise enrollment funnels, a $1B+ startup-banking pipeline, and a founder-built AI product at a July 2026 first-party snapshot of 35K+ users.

The operating surface

One journey. One accountable system.

  1. 01Acquisition
  2. 02Activation
  3. 03Conversion
  4. 04Retention
  5. 05Referral
Selected evidence

What I owned, what changed, and how I know.

01
End-to-end measurement · Silicon Valley Bank

I joined first touch to product behavior, CRM stages, and funded-account outcomes.

Startup Banking did not need another campaign dashboard. It needed to know how acquisition activity became pipeline and customer value. I connected paid, owned, offline, product, and sales-assisted signals so growth decisions could follow the customer rather than the org chart.

See the full-funnel evidence
02
Founder accountability · Jobsolv

I validated the job before scaling the software—and stopped paying for weak growth.

Jobsolv began as a high-touch service that exposed the product requirements. I translated those observations into PRDs, directed engineering and UX delivery, instrumented the funnel, and ran growth experiments across onboarding, activation, and retention. Channels that produced attention without recorded acquisition were cut.

Inspect the Jobsolv build
03
Conversion system · NRG Energy

I worked the revenue path from landing page to confirmed enrollment.

The portfolio included landing-page hierarchy, product comparison, identity-verification framing, mobile navigation, offer presentation, and enrollment-flow simplification. Each intervention was judged against a named funnel decision—not engagement for its own sake.

Review the enrollment examples
How I operate

The repeatable moves behind the outcomes.

  1. 01

    Map the value event

    Define activation and monetization in customer behavior, not page views.

  2. 02

    Find the binding constraint

    Use event data, qualitative evidence, and economics to locate the next bottleneck.

  3. 03

    Ship the smallest learning unit

    Write the PRD, align dependencies, instrument the change, and release with a decision rule.

  4. 04

    Scale the mechanism

    Automate a channel or journey only after the payback and customer signal hold.

AI-native execution

The proof is in the systems built.

AI increases delivery leverage. It does not replace the evidence standard.

01

AI product, not AI positioning

I turned service observations into an AI resume-tailoring and job workflow, then directed the product and delivery system around it.

Jobsolv product, PRDs, measurement, and production operations
02

AI-native product delivery

I use Claude Code and Codex to research, specify, build, debug, test, and maintain production web products.

AtticusLi, GrowthLayer, Jobsolv, and internal operating tools
03

AI with commercial constraints

The model is leverage, not the strategy. Customer evidence, unit economics, and observed behavior still decide what ships.

Founder products scaled, redesigned, or stopped based on evidence
Role alignment

Where this evidence is most useful.

The strongest fit gives one owner access to product, marketing, data, and engineering—and judges the roadmap by activation, conversion, customer value, and revenue rather than channel activity.

  • Senior or Principal Product Manager, Growth
  • Head or Director of Growth
  • Growth Product Lead
  • Senior Growth Marketing Manager
  • Full-Funnel Growth or Conversion Lead
Hiring conversation

Need someone to own this system—not another channel report?

Share the remit, decision rights, and outcome you need this role to own.

Discuss role alignment