Practical A/B testing frameworks, behavioral science, and conversion optimization — for growth leaders responsible for revenue.
In 1885, Hermann Ebbinghaus mapped how human memory decays over time. Coca-Cola's $4 billion annual ad budget is a defense against his curve.
In the 1940s, a New York office building solved a slow-elevator complaint problem by installing mirrors instead of upgrading the lifts.
In 2001, two MIT researchers ran an auction for Boston Celtics and Red Sox tickets.
The average American grocery carries 30,000 SKUs. Aldi carries 1,650. The German discounter run for decades by a pair of reclusive billionaires earns $662…
In 2009, Jared Spool published one of the most consequential UX case studies in modern e-commerce: a major retailer was losing roughly $300M a year because…
Japan is being positioned as the world's last viable testbed for preventing political polarization.
Your funnel measures who showed up — not who never came back, told coworkers to stay away, or triggered a class action. Find the costs your dashboard misses.
Japan's Prime Minister Takaichi appeared at SusHi Tech Tokyo 2026 with three explicit startup policy pillars.
At SusHi Tech Tokyo 2026, a tech-aware audience voted 71-29 that AI won't replace human workers.
Jo Malone had no marketing budget and a single Bergdorf Goodman pop-up.
In 1997, Apple was 90 days from bankruptcy. Steve Jobs walked to a whiteboard, drew a 2x2 grid, put one product in each box, and killed everything else.
In the late 1940s, Chivas Regal was dying. Sam Bronfman doubled the price instead of cutting it — and saved the brand.
Netflix users spend 1.8 seconds evaluating each thumbnail before moving on. The entire $270B business is built around winning that 1.8-second window.
The progress bar on Kayak that says 'Searching 137 airlines...' is fake. The search completed in 50 milliseconds.
Nike didn't win sports by accident. They built a $165B brand by stacking three well-documented behavioral biases — Authority Bias (Milgram, 1961)…
B.F. Skinner's 1957 pigeon experiments on variable reinforcement built every slot machine in Las Vegas.
In 1980, Kmart was ten times bigger than Walmart. By 2002 Kmart was bankrupt.
When a measure becomes a target, it stops being a useful measure. The Cobra Effect is the most colorful illustration of Goodhart's Law — but Wells Fargo's…
Most marketing copy is bad in ways that are research-documented. Present tense beats past tense (Packard, Berger, Boghrati 2023).
In 2009, two Domino's employees nearly destroyed the brand with a viral YouTube video. CEO J.
In 1927, a Russian psychology student watched German waiters in a Berlin restaurant and noticed something strange.
Most behavioral economics blogs give you a list of 17 cognitive biases ruining your conversion rate. The real number is three.
Victor Gruen designed the world's first enclosed shopping mall, then spent fifteen years trying to disown it.
The single most important paper in modern behavioral economics is about colonoscopies.
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