Ventures
I build what I teach.
I'm not a consultant who has never shipped. The behavioral science and experimentation discipline I bring to Fortune 500 growth teams is the same playbook I use to build and grow my own products.
What I've Built
AI-powered job-matching platform that applies behavioral science to candidate–employer matching.
30K+ users · $0 paid marketing Visit →Experimentation and CRO analytics platform. Turns raw A/B test data into behavioral-science insights growth teams can act on.
Built for practitioner growth teams Visit →A newsletter on experimentation, behavioral economics, and evidence-based growth — the thinking behind the products.
Published on Substack Visit →How I Build
Every product starts with a behavioral hypothesis, ships lean, and earns its next feature through real experiments — not opinions.
I build solo with AI-augmented development, validate demand before scaling, and treat my own products the way I treat a client's program: name the cognitive mechanism, predict the outcome, measure the lift. It's the fastest way I know to learn what actually moves people.
Ideas I'm Exploring
Beyond what I've shipped, I keep a running set of startup and product ideas — the problems I find worth solving and the first experiments I'd run to test them.
Browse the ideas →Building in growth, experimentation, or AI?
I angel-invest in and advise early-stage teams in these spaces — and I take on a small number of consulting engagements each quarter.
Revenue Frameworks
for Growth Leaders
Every week: one experiment, one framework, one insight to make your marketing more evidence-based and your revenue more predictable.
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Read the archive
200+ issues of experiments, frameworks, and field reports from inside a Fortune 150 growth team.
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