The PRISM
Method.
A behavioral science-driven experimentation process that predicts revenue before a test runs and verifies it after. Built on 100+ experiments per year and $30M+ in verified impact.
Advisory starts at $15K/mo
Five Steps. Every Experiment.
Most experimentation programs test hunches. PRISM applies behavioral economics to find the cognitive mechanism driving (or blocking) conversion — then attaches a revenue forecast before the test runs.
The result: every experiment is accountable to a number, not just a direction.
Start with data, not guesses. Quantitative analytics show where revenue is leaking. Behavioral analytics — heatmaps, session recordings, funnel drop-off — show how users actually behave. Then behavioral science assigns the why: is this a trust deficit? Cognitive overload? An anchoring effect working against conversion? You're not just finding the problem. You're naming it.
Every finding competes for test bandwidth. Score each hypothesis by one filter: expected revenue impact at current traffic. The test worth the most to the business runs first — not the easiest to build, not the most interesting to the team.
Write a hypothesis that names the behavioral mechanism, the expected change, and the predicted revenue impact. Then build the smallest test that validates it. Proper power calculations, sequential testing, and guardrail metrics to catch unintended side effects.
Measure results against the pre-set revenue forecast. Win, Save (prevented a bad rollout), or Learning — every experiment closes with a verdict in revenue terms, not just a percentage lift.
Ship the winner. Update the baseline. Feed the insight back into the next hypothesis cycle. Each winning experiment raises the floor for the next one. 100+ tests per year compounding is how $30M+ gets built.
Each experiment feeds the next. Behavioral insights don't expire — they compound into a permanent intelligence advantage over competitors who are still guessing.
You Don't Need to Learn PRISM. You Need Someone to Run It.
The framework works. I've run it 500+ times across Fortune 150 and startups. The question is whether you want to build this capability internally — or get results now.
The average company leaves $2M+ in unrealized revenue from unoptimized funnels. One experiment that moves your conversion rate 0.5% could recover $500K. The question isn't cost — it's what it costs you to keep guessing.
Advisory
Starting at $5,000/mo
For teams that have the execution capacity but need the behavioral science expertise and experimentation strategy.
- Monthly strategy sessions
- Experimentation roadmap & prioritization
- Behavioral audit of your funnel
- Hypothesis frameworks for your team
- Async Slack/email support
- Month-to-month after first 90 days
Done-for-You
Starting at $15,000/mo
I embed with your team and run the entire experimentation program. You get the strategist, the executor, and the system — not a junior analyst.
- Everything in Advisory
- Full experiment design, build & QA
- Revenue forecasting per experiment
- Executive reporting & stakeholder alignment
- 10–15 experiments per quarter
- Direct access — no account managers
Half the cost of a top-tier agency. The person with $30M+ in results does the work — not a junior they hired last month.
Ready to Stop Guessing?
Tell me about your growth challenge. No pitch decks, no sales reps — just a direct conversation about whether I can help.
Revenue Frameworks
for Growth Leaders
Every week: one experiment, one framework, one insight to make your marketing more evidence-based and your revenue more predictable.