design Apr 9, 2026 10 min read
What UX Researchers Get Right (And What Breaks in Enterprise Reality)
UX researchers trained in academic rigor often struggle to deliver inside real companies.
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Blog · Tag
UX Research
Articles exploring ux-research through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.
10 articles
button design Mar 28, 2026 9 min read
CTA Button Psychology: Size, Color, Copy, and the Research Behind What Actually Matters
Cut through CTA design myths with behavioral science research. Learn what actually drives button clicks, why color debates miss the point, and how copy…
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cognitive-load Mar 28, 2026 9 min read
Cognitive Load Theory Applied to Web Design: Why Your Users Can't Think and Click
Apply cognitive load theory to web design and understand why overwhelming users' working memory kills conversions.
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llm analysis Mar 28, 2026 10 min read
Using LLMs to Analyze Qualitative User Research at Scale
How large language models solve the qualitative research bottleneck by enabling thematic analysis, nuanced sentiment detection, and synthesis of user…
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behavioral-science Mar 28, 2026 8 min read
The Survivorship Bias in Your Funnel Data: Why Drop-Off Analysis Misses the Point
You study users who entered the funnel but ignore those who never started, creating systematically wrong conclusions about where to invest optimization effort.
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conversion insights Mar 27, 2026 8 min read
User Testing for Conversion: Watching Real Users Navigate Your Product
User testing reveals the gap between how you designed your product and how people actually experience it.
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conversion research Mar 27, 2026 7 min read
Conversion Research: The Foundation of Every Winning A/B Test
Most A/B tests fail because they skip the research phase. Learn how conversion research — from heuristic analysis to qualitative methods — builds the…
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attention Mar 27, 2026 8 min read
Inattentional Blindness: Why Users Miss Your Most Important Feature
When users are focused on a specific task, they can completely fail to notice even prominent elements in their visual field, explaining why feature…
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behavioral-science Mar 27, 2026 8 min read
The Dunning-Kruger Effect in User Research: Why Users Don't Know What They Want
Why stated preferences diverge from revealed preferences. Explore how the Dunning-Kruger Effect distorts self-reported user research and what methods…
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behavioral-science Mar 27, 2026 6 min read
Why Shorter Signup Flows Don't Always Convert Better: The Cognitive Load Paradox
Splitting long forms into more steps doesn't reduce cognitive load — it increases friction.
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