What VWO Gives an Experimentation Team—and What It Cannot Decide
A source-backed guide to VWO and Wingify statistical models, stopping approaches, approvals, health checks, team workflow, and program fit.
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Blog · Tag
Governance & CoE
Articles exploring governance through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.
10articles
How Booking.com Runs 1,000 Parallel Experiments—and Measures Quality
Inside Booking.com experimentation: decentralized ownership, a central platform team, power and runtime controls, CUPED, and a quality-first KPI.
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Apple Product Page Optimization Uses Bayesian Testing—and Where It Stops
How Apple Product Page Optimization uses empirical-Bayes shrinkage, sequential evidence, credible intervals, and human decisions—and what it cannot prove.
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How Google Runs Experiments at Scale—and Where the Evidence Stops
What Google has publicly documented about experiment infrastructure, review, power, A/A calibration, Bayesian Conversion Lift, and decision-making.
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How Netflix Matches Experiment Methods to Product Decisions
A source-backed analysis of Netflix experimentation: its hub-and-spoke team, test workflow, statistical methods, decision rights, and company fit.
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The AI Hype Didn’t Die. It Was Waiting for a Closed Loop
Why earlier AI waves stalled, what terminal agents changed, and how verified closed loops may reshape builders, work, and the companies we create.
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The Three-Layer Audit: How to Actually Verify an AI Coding Agent Before You Trust It
Most people accept an AI agent’s first answer. A three-layer audit — primary-source check, realistic-input test, goal re-derivation — catches what pattern-matching misses.
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Understand LLMs in Under 15 Minutes
Karpathy's 2023 LLM talk, rebuilt for 2026 — what changed in scaling, tool use, and security, and what founders deploying AI agents need to know.
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Experimentation Governance: Managing SRM, False Positives, and Bias
Statistical failures compound into credibility damage. The Statistical Trust Deficit framework explains why rigor in SRM detection and false positive…
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Multi-Brand Experimentation Governance: Running 100+ Tests Across 5 Energy Brands
How Atticus Li governed 100+ annual tests across five NRG Energy retail brands, with explicit rules for stopping, collisions, prioritization, and evidence.
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