Know what to test, when to trust the result, and what to do next. Practical guides for analysts, growth teams, and founders.
Most teams treat their app marketplace listing like a one-time launch task. Write a description, upload a few screenshots, hit publish, move on.
A case study page is supposed to do one job: make a buyer feel safe choosing you.
Most B2B SaaS teams treat G2 and Capterra like set-and-forget profiles. Then they wonder why profile traffic doesn’t turn into pipeline.
Your website chat can be a checkout line or a help desk, it depends on how you run it.
Your product tour landing page is a strange hybrid. It looks like marketing, it behaves like product, and it gets judged by sales.
Your consent banner is the bouncer at the door. It decides who gets in, what you’re allowed to remember about them, and how well you can follow up later.
If your TikTok spend is getting views but not demos, it’s usually not a “TikTok doesn’t work for B2B” problem. It’s a measurement and sequencing problem.
If your SaaS team runs A/B tests every week, you know the worst feeling: the experiment “looks good” on day 3, looks shaky on day 6, and by day 14 nobody…
Most B2B SaaS onboarding doesn’t fail because the product is hard. It fails because the first screens feel like paperwork.
Webinars still work in B2B SaaS, but most funnels leak in quiet places.
Most B2B SaaS sites lose high-intent visitors in silence. They skim the pricing page, open a competitor tab, then disappear.
If your landing page headline tries to speak to everyone, it usually speaks to no one.
A good in-app upsell prompt feels like a helpful suggestion from a teammate. A bad one feels like a pop-up ad that wandered into your product by mistake.
Most B2B SaaS teams treat YouTube Shorts ads like a smaller version of YouTube video ads. That’s a mistake. Shorts is closer to speed dating.
Most B2B SaaS teams don’t have a lead problem, they have a booking quality problem.
If your X (Twitter) ads are getting clicks but your sales calendar is still empty, the issue usually isn’t the bid.
Most lead magnet tests optimize for the wrong thing. They chase more form fills, then wonder why meetings don’t happen, why sales ignores leads, and why…
A competitor comparison page is one of the few places on your site where visitors arrive with a shortlist already in mind.
You finally have enough budget to run real google ads rsa testing, and then someone says, “Let’s try a new message.” You make a few edits, performance…
Retargeting can feel like chasing someone down the sidewalk yelling, “Hey, remember me?” It works sometimes, but it also annoys the wrong people, burns…
LinkedIn can feel like the most expensive place to learn. One week in, your budget's gone, you've got a few clicks, and you still don't know what to change.
If your SEO landing pages already get steady traffic, chasing more clicks can feel like pushing a boulder uphill.
You do not need a sales team to start selling. In the early days, founder led outbound is your best source of truth about who cares and why.
Most B2B SaaS teams treat the pricing page like a static brochure. It looks clean, it matches the brand, and then it rarely changes.
Know what to test, when to trust the result, and what to do next. Practical decision guides for analysts, growth teams, and founders. Free. Weekly.
Opens Substack to confirm your subscription · Free · Unsubscribe anytime