Conversion Rate Optimization Consulting

Atticus Li

Direct senior CRO leadership

Conversion Rate Optimization Consulting Built Around Revenue

Senior conversion rate optimization consulting for enterprise growth, product, and experimentation leaders who need existing traffic to produce measurable revenue—not a longer list of unranked test ideas.

Discuss the revenue problem → Check CRO readiness

$30M+ NRG internal program-reported impact (2025)

20 → 100+ NRG annual experiment velocity

$1B+ SVB pipeline supported

Is CRO consulting right for us?

Buy the work only when the business can use the answer.

The strongest fit is an enterprise, funded SaaS company, or established e-commerce business with meaningful traffic, measurable economics, and a team that can implement. If you are not yet sure the measurement and delivery foundation is usable, start with the $2,500 readiness diagnostic before funding a full roadmap.

A useful starting point

TrafficEnough eligible visitors to detect a commercially useful lift.
RevenueA conversion has a defensible realized or contribution value.
MeasurementAnalytics can connect the funnel to a primary business metric.
ImplementationEngineering and design can ship the prioritized work.

Problems the engagement is built to solve

Weak conversion Traffic is expensive, but the funnel leaks before revenue is realized.
Unreliable tests Underpowered or contaminated experiments create false confidence.
Poor prioritization Roadmaps reward the loudest stakeholder instead of expected business value.
Attribution gaps Teams report clicks and signups without proving incremental revenue.
Stakeholder distrust Executives stop funding experimentation when results cannot survive scrutiny.

Engagement models

A defined decision, scope, price, and owner.

Every engagement starts with the smallest scope capable of reducing the buyer’s uncertainty.

Seven calendar days after kickoff and complete access

Revenue Experimentation Audit

$5,000

Best for: A team with usable foundations that needs an independent diagnosis of one priority funnel and an executable 90-day portfolio.

One priority funnel on one primary property or brand, defined at kickoff
Measurement and experimentation maturity assessment
Revenue-ranked opportunity map and 90-day roadmap
Sample-size, primary-metric, and attribution review
90-minute executive readout and 30 days of follow-up

What I guarantee: If an agreed audit item is missing at handoff, I revise it at no fee until the defined scope is complete.

Review the full audit →

Four to eight weeks

Strategy Engagement

$5,000–$15,000

Best for: A capable team that needs the program design, roadmap, and decision rules.

Research-backed experiment portfolio
Prioritization model tied to economic value
Statistical standards, guardrails, and reporting templates
Working sessions with product, growth, analytics, and engineering

What I guarantee: If a consultant-owned deliverable is incomplete at handoff, I continue at no fee until the agreed scope is complete.

Discuss a strategy engagement →

Three-month minimum

Fractional CRO

From $15,000/month

Best for: A company that needs embedded senior ownership without a full-time executive hire.

Weekly program leadership and portfolio decisions
Experiment and research quality review
Cross-functional delivery and stakeholder alignment
Monthly P&L attribution and executive reporting

What I guarantee: Every active test ends with a scale, stop, learn, or documented data-blocker decision—not an unexplained dashboard status.

Discuss fractional leadership →

Operating evidence

Programs built inside consequential businesses.

These are in-house career outcomes—not employers presented as consulting clients. The case studies document the role, constraints, and evidence.

In-house leadership · NRG Energy

An experimentation system tied to internal program-reported impact

Standardized intake, prioritization, statistical rules, QA, and executive reporting across a multi-brand enterprise portfolio.

$30M+ NRG internal program-reported impact (2025) 20 → 100+ NRG annual experiment velocity

Read the case study

In-house leadership · Silicon Valley Bank

End-to-end growth measurement for Startup Banking

Connected acquisition, product usage, CRM activity, and funded-account outcomes so leaders could allocate investment with stronger evidence.

$1B+ SVB pipeline supported

Read the case study

Implementation reality

The work needs an owner and a path to production.

Consulting improves the decisions and operating system. Your company still provides the data, delivery capacity, and authority to act.

Use the readiness calculator → Review the PRISM methodology →

Analytics access Enough event and revenue data to establish a trustworthy baseline.
Delivery capacity Engineering and design support to ship and QA meaningful changes.
Decision owner One leader empowered to resolve priorities and remove blockers.
Sufficient traffic Enough eligible users for the effect size the business needs to detect.
Research access Customers, sales calls, support themes, or qualitative evidence.

Risks made explicit before kickoff

Instrumentation defects, insufficient traffic, delayed implementation, sample-ratio mismatch, and disagreement on the primary metric can all delay evidence. Scope names the owner, access level, delivery responsibility, and decision rules before work starts.

Buyer questions

What leaders ask before hiring a CRO consultant.

How much does conversion rate optimization consulting cost?

The Experimentation Readiness Diagnostic is $2,500 and answers whether the foundation is ready. The full Revenue Experimentation Audit is $5,000 and includes the 90-day roadmap, executive readout, and follow-up. Strategy engagements range from $5,000 to $15,000. Fractional CRO leadership starts at $15,000 per month with a three-month minimum.

What does a CRO consultant actually do?

A CRO consultant diagnoses conversion and measurement problems, builds an evidence-backed test roadmap, establishes statistical rules, helps the team ship experiments, and connects results to incremental revenue. The work is broader than changing landing-page copy.

Is CRO the same as SEO?

No. SEO helps qualified people find the site. CRO improves the rate and value of actions after they arrive. The disciplines work together: acquiring more traffic is less valuable when the funnel or measurement system is broken.

How soon should we expect evidence?

Within seven calendar days after kickoff and complete access, the readiness diagnostic produces a go or no-go investment decision and the full audit produces a prioritized 90-day roadmap. A causal result depends on baseline conversion, eligible traffic, effect size, implementation speed, and the pre-agreed sample requirement.

Who implements the recommendations?

Your team normally owns production code and design. I own diagnosis, prioritization, experiment design, statistical integrity, and executive interpretation. Implementation support can be scoped, but responsibilities are agreed before work starts.

Do you sign NDAs and work with enterprise security reviews?

Yes. I can sign a mutual NDA, work within least-privilege analytics access, and document data-handling and implementation responsibilities. Sensitive employer and client data is not used as public marketing material without permission.

Discuss a project

Tell me where growth is stuck.

Share the business challenge—not a polished brief. If it looks like a fit, I’ll reply with the most useful next step.