Strategy Articles — Atticus Li

Atticus Li

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Strategy

Articles exploring strategy through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.

2 articles

experimentation Apr 20, 2026 7 min read

Turning 100 Experiments Into Strategic Insight: The Insight Density Curve

The value of the 50th experiment isn't the same as the value of the 5th. At scale, experiments stop producing product insights and start producing insights about your mental model.

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a/b testing Apr 7, 2026 8 min read

Why 'Best Practices' Fail in A/B Tests: Context Is Everything

Best practices in A/B testing often fail because context matters more than convention. Learn why universal rules break down and how to build context-specific hypotheses.

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