Articles exploring funnel through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.
8 articles
Fewer steps do not always mean higher conversion. Learn why strategically adding friction to your funnel can boost completion through commitment psychology.
Evidence-based checkout flow experiments that reduce cart abandonment. Behavioral science strategies for removing friction and building purchase confidence.
Fifty A/B test ideas organized by acquisition, activation, engagement, monetization, and retention. Each grounded in behavioral science principles.
Compare multi-step and single-page forms through the lens of behavioral science. Learn how progressive commitment, the foot-in-the-door technique, and perceived complexity shape form completion rates.
Explore the seven psychological barriers that cause shoppers to abandon their carts, from decision fatigue to the planning fallacy, and learn how behavioral science explains why buyers hesitate at the moment of purchase.
Uncover why simplifying checkout can actually reduce conversions. Explore the behavioral science behind progress indicators, guest checkout tradeoffs, payment psychology, and why removing steps sometimes removes the trust signals buyers need.
Miller's Law is one of the most misapplied concepts in UX. The real implications of working memory limits on form design go far beyond simply limiting fields to seven.
A step-by-step breakdown of how simplifying a mobile modal by removing explanatory text produced a 15-20% conversion lift, with a reusable framework for auditing your own mobile forms.