Articles exploring framework through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.
3 articles
One honest experiment result can get a growth program funded or gutted. The fix isn't better reporting — it's pre-registration, borrowed from clinical trials.
Most marketing copy is bad in ways that are research-documented. Present tense beats past tense (Packard, Berger, Boghrati 2023).
Atticus Li's PRISM Method is a five-step experimentation framework — Probe, Revenue Rank, Implement, Score, Multiply — that ties every A/B test to projected…