Anchoring Articles — Atticus Li

Atticus Li

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Anchoring

Anchoring bias causes people to rely heavily on the first piece of information they encounter. In CRO, the right anchor can reframe an entire pricing page or product comparison.

10 articles

behavioral economics May 26, 2026 7 min read

1,650 vs 30,000: How Aldi Outsells Walmart by Limiting Choice on Purpose

The average American grocery carries 30,000 SKUs. Aldi carries 1,650. The German discounter run for decades by a pair of reclusive billionaires earns $662 per square foot — more than Walmart and Dollar General combined. A behavioral economics deep dive into Cognitive Load Theory, the 'Limit 6 Please' milk sign, and why choice is a tax customers will quietly thank you for paying on their behalf.

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anchoring Apr 7, 2026 8 min read

Anchoring Effects in Pricing: How the First Number Changes Everything

Anchoring bias shapes how customers perceive price. Learn the behavioral science behind first-number effects and how to apply ethical anchoring to pricing.

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ab-testing Apr 7, 2026 8 min read

Anchoring Experiments for B2B SaaS Pricing Pages That Raise ARPA

When a buyer lands on your pricing page, the first number they see does more work than most teams admit. On B2B SaaS pricing pages, that first number shapes the rest of the choice. If I need higher ARPA, I usually test anchors before I touch list price.

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ab-testing Apr 7, 2026 8 min read

How I Test Annual Billing Anchors on Pricing Pages

Pricing pages rarely fail because the team lacks ideas. They fail because the test mixes too many changes, then celebrates the wrong number. When I test annual billing anchors, I'm not chasing a prettier click chart. I'm trying to change cash flow, payback, and the quality of the customer base.

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ab-testing Apr 7, 2026 9 min read

How to A/B Test Pricing Page Anchors Without Losing Trust

A pricing page can raise revenue or quietly poison trust. I've seen both happen from changes that looked minor.

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ab-testing Apr 7, 2026 8 min read

Anchoring Bias Tests for SaaS Pricing Pages

The biggest pricing-page mistake I see isn't bad math. It's showing prices with no frame around them.

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ab-testing Apr 7, 2026 8 min read

How To Use Price Anchoring On SaaS Pricing Pages Without Tricking Buyers

Your pricing page is not where buyers start thinking about price. It's where they compare.

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ab-testing Mar 29, 2026 8 min read

A/B Testing for Product Pricing: How to Test Prices Without Alienating Customers

Learn how to test pricing without the ethical and brand risks of showing different prices to different users. Test the pricing page, the framing, and the structure — not the number.

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anchoring Mar 28, 2026 8 min read

The Psychology of Pricing Displays: How Presentation Changes Perceived Value

Discover how pricing presentation techniques like charm pricing, anchoring, left-digit effects, and payment decoupling shape perceived value and influence purchasing decisions.

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ab-testing Mar 27, 2026 6 min read

Anchoring Bias in A/B Testing: How Your Control Variant Shapes What Users See

Anchoring bias silently distorts A/B test results by making the control variant the psychological reference point against which all alternatives are judged, reshaping how users perceive value and make decisions.

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