The Dataset
We analyzed nearly 100 completed A/B tests from a major energy retail portfolio spanning multiple brands. These experiments covered homepage optimization, product comparison pages, mobile experiences, pricing, checkout flows, and more.
97 A/B Tests Analyzed: What Actually Wins in Energy & Utilities E-Commerce
A comprehensive analysis of nearly 100 completed experiments across a major energy retail portfolio. Key findings: ~35% win rate, landing pages convert best, and CTA components drive the most wins.