Media Kit
For podcasters, journalists & event organizers
Everything you need to book, introduce, and feature Atticus Li as a speaker or guest. Download assets, copy bios, and reach out below.
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At a Glance
50-Word Bio
For show notes & introductionsAtticus Li is a revenue and experimentation leader with $30M+ in verified impact across A/B testing, geo-targeting, and conversion optimization. He leads Applied Experimentation at NRG Energy (Fortune 150) and writes the Lean Experiments newsletter for 12,000+ growth leaders. He's based in Austin, TX.
Full Bio
For event pages & press releasesAtticus Li is the Lead of Applied Experimentation at NRG Energy, a Fortune 150 energy company, where he has built and scaled the company's experimentation infrastructure from the ground up. His work spans A/B testing, geo-targeted holdout studies, incrementality measurement, and executive-level revenue attribution — with over $30M in verified revenue impact to date.
Before NRG, Atticus led growth and analytics at Silicon Valley Bank's startup banking division, where he built the company's first digital attribution model and grew the startup banking pipeline by 40%. Earlier in his career, he worked across early-stage and growth-stage startups, developing expertise in conversion rate optimization, behavioral science, and data-driven growth systems.
He writes Lean Experiments, a weekly newsletter on practical experimentation frameworks and behavioral science for growth leaders. With 12,000+ subscribers, it's become a go-to resource for product, marketing, and growth practitioners who want to build more evidence-based organizations. He also mentors growth professionals on ADPList and is building Jobsolv, an AI-powered job application platform.
Atticus holds a background in data and analytics and is based in Austin, TX.
Speaking Topics
Building an Experimentation Culture
How to move a marketing or product organization from intuition-driven to evidence-driven decision making.
Revenue Attribution That Actually Works
Beyond last-click: designing measurement systems that connect every marketing lever to bottom-line outcomes.
Geo-Targeted Holdout Testing
The methodology behind market-level experiments — how to isolate local signals, design clean holdout groups, and measure true incrementality.
Behavioral Science for Growth
Applying psychology frameworks (loss aversion, social proof, cognitive load) to conversion optimization and product design.
The Experimentation Stack
The technical and organizational infrastructure needed to run 100+ concurrent tests with statistical rigor at enterprise scale.
Building in Public: 12 Products in 12 Months
The honest story of applying product and experimentation principles to indie hacking — what works, what fails, and what the data shows.
AI-Augmented Growth: The New Leverage
How AI is changing the experimentation and CRO workflow — what to automate, what to keep human, and how to 10x output without 10x headcount.
Book Atticus
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