Built the enterprise experimentation program from scratch across 5 regulated energy retail brands — Reliant, Direct Energy, Green Mountain, Cirro, and Discount Power — serving 7 million customers in 24 states.
Scaled test velocity from under 20 to 100+ experiments per year. Designed the hypothesis engine, revenue measurement system, and standardized statistical methodology that now powers experimentation across all brands. Connected every experiment to revenue per experiment to prove program value to the C-suite. Report directly to senior marketing leadership and CMOs.