Make Your Growth
Provable.
I help growth teams turn experimentation into measurable revenue — using behavioral science, not guesswork. From targeted audits to ongoing advisory.
The PRISM Experiment
Prioritization Template
The same spreadsheet I use to rank experiment hypotheses by expected revenue impact. Includes behavioral mechanism tags, confidence scoring, and revenue forecasting formulas.
- Hypothesis scoring framework
- Revenue impact calculator
- Behavioral mechanism taxonomy
- Sample experiments from $30M+ program
Choose Your
Engagement
Every engagement is grounded in the same behavioral science methodology that produced $30M+ in verified impact at NRG Energy and Silicon Valley Bank.
A behavioral science–driven audit of your conversion funnel. You get a prioritized list of experiments ranked by expected revenue impact — not a generic checklist.
- Full-funnel behavioral analysis
- Heatmap & session recording review
- 10+ prioritized experiment hypotheses
- Revenue impact forecasts per test
- PRISM Method implementation guide
- 60-min strategy walkthrough call
Ongoing experimentation advisory for teams scaling from ad-hoc testing to a revenue-connected program. I work with your team, not replace them.
- Monthly strategy sessions
- Experiment pipeline review
- Statistical methodology guidance
- AI experimentation workflows
- Executive reporting frameworks
- Team training & enablement
How We
Work Together
Discovery Call
We discuss your current experimentation maturity, goals, and where revenue is leaking. No pitch — just diagnosis.
Behavioral Audit
I analyze your funnel through a behavioral science lens — identifying the cognitive mechanisms blocking conversion and forecasting revenue impact per fix.
Prioritized Roadmap
You receive a ranked experiment pipeline — each hypothesis names the behavioral principle, predicts the revenue impact, and includes the test design.
Execute & Compound
For advisory clients, I work alongside your team through each test cycle. Every win raises the floor for the next experiment.
Who This
Is For
Growth Teams
Running experiments but can't connect them to revenue. Need a framework that makes the program legible to the C-suite.
Marketing Leaders
Know they should be experimenting but don't have the methodology, statistical rigor, or behavioral science expertise in-house.
Regulated Industries
Energy, finance, healthcare — where experiments require compliance awareness, stakeholder alignment, and statistical rigor that holds up under scrutiny.
Aspiring CRO Leaders
Analysts and marketers building their experimentation career. I also mentor 1-on-1 via ADPList — free, no strings attached.
Common
Questions
What is a behavioral science CRO audit?
A behavioral science CRO audit analyzes your conversion funnel through the lens of cognitive biases and decision-making principles — loss aversion, anchoring, choice architecture, and social proof. Instead of a generic UX checklist, you get prioritized experiment hypotheses with revenue impact forecasts attached to each one.
How is this different from a traditional CRO agency?
Traditional CRO agencies run tests based on best practices and hunches. The PRISM Method starts with a behavioral diagnosis — naming the specific cognitive mechanism blocking conversion — then predicts the revenue impact before the test runs. Every experiment is accountable to a number, not just a direction.
What industries do you work with?
I specialize in regulated industries — energy, financial services, and enterprise SaaS — where experimentation requires compliance awareness, stakeholder alignment, and statistical rigor. My work at NRG Energy (Fortune 150) and Silicon Valley Bank (Fortune 500) demonstrates results in highly regulated environments.
Is the mentoring really free?
Yes. Mentoring sessions are completely free through ADPList. I mentor growth leaders, analysts, and marketers looking to build experimentation programs or advance their CRO careers. No strings attached — book a session anytime.
What results can I expect from a CRO audit?
You receive 10+ prioritized experiment hypotheses, each with a named behavioral mechanism, expected revenue impact, and test design. Clients typically see a 20%+ win rate on experiments (double the industry average) and measurable revenue impact within the first testing cycle.
"Atticus Li stands out as one of the very best. His ability to bridge the gap between analysis and implementation sets him apart as a marketing analyst who delivers measurable results."
Blake Park · Marketing Director, Silicon Valley Bank
Ready to make your
marketing provable?
Reach out to discuss a CRO audit or advisory engagement. Same methodology that produced $30M+ in verified impact.
Revenue Frameworks
for Growth Leaders
Every week: one experiment, one framework, one insight to make your marketing more evidence-based and your revenue more predictable.