Articles exploring tools through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.
3 articles
The best A/B testing platform isn't a single tool — it's the one that fits your team's scale, statistical needs, integration stack, and cost curve. The Tool Fit Matrix is how to evaluate.
The Experimentation Overhead Ratio (EOR) framework tells you when the math says migrate off spreadsheets. Most teams wait 6-18 months past the breakeven point.
Honest, specific comparison of 6 Optimizely alternatives — VWO, AB Tasty, Statsig, Convert, LaunchDarkly, and GrowthBook — with a decision framework to help you pick the right tool for your team.