Team Building Articles — Atticus Li

Atticus Li

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Team Building

Articles exploring team-building through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.

2 articles

experimentation Apr 9, 2026 9 min read

Experimentation Teams Should Operate Like Internal Consultants

The experimentation team that treats itself as an internal consulting group outperforms the one that treats itself as a test execution shop. Here is how to reposition your team and why it matters for every stakeholder relationship.

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experimentation Apr 9, 2026 9 min read

Standards Are How Experimentation Teams Survive Turnover

When people come and go, only the process stays. Here is how to build experimentation standards that survive turnover, enable scaling from 20 to 100+ tests a year, and onboard new team members without losing rigor.

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