Articles exploring responsive design through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.
4 articles
Analysis of 13 mobile A/B tests reveals a 38% win rate, beating desktop. Learn why device-specific testing matters more than responsive design alone.
Understand why mobile commerce underperforms desktop despite higher traffic, examining thumb zone optimization, Fitts's Law for touch interfaces, progressive disclosure, mobile payment psychology, and the cross-device purchase gap.
Cross-device behavior analysis reveals that the mobile conversion gap is driven by cognitive load differences, the research-on-mobile-buy-on-desktop pattern, and attribution models that misallocate credit.
Mobile UX beyond responsive design: touch targets, one-handed use patterns, and interruptible flows. Why mobile optimization requires rethinking interaction models, not just layout.