Articles exploring product through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.
4 articles
The best products come from founders who use their own product every day. Here is why dogfooding is the real competitive moat — and why AI coding tools have changed the math for non-technical founders forever.
You know users are signing up, but only a slice sticks around. Somewhere between “Create account” and “Never churn again” sits your product aha moment. It is not a slogan in a deck. It is a specific action or set of actions in your product that sharply raises the odds of long-term retention and reve
A successful customer acquisition engine is a system built on evidence, not guesswork. It starts with a sharp understanding of your ideal customer and a value proposition you can test. This approach connects every marketing action to business outcomes—like user activation and revenue—from day one. B
Most product decisions are made by HiPPO — the Highest Paid Person's Opinion. Here's why that's leaving revenue on the table, and what to do instead.