Articles exploring knowledge-management through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.
4 articles
The worst habit that kills institutional memory isn't forgetting to document. It's letting directional reads get filed as wins. The Tribal Dependency Index measures how fragile your program is.
The Knowledge Half-Life framework measures how fast insights decay in experimentation programs. Most teams operate at a 6-month half-life, losing 75% of learning within 18 months.
Scalability in experimentation isn't test volume — it's the Learning Compound Rate: how much past learning your team can still apply. Most programs leak 60-80% within 18 months.
Stop losing experiment learnings. Build an A/B test archive and knowledge base that compounds institutional knowledge, prevents duplicate tests, and accelerates onboarding.