Tips Jan 5, 2026 1 min read
Geo-Split Incrementality Tests for B2B SaaS
If you run paid media for B2B SaaS, you've felt the pain: attribution says a campaign worked.
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Blog · Tag
Growth
Sustainable growth comes from compounding small wins, not silver bullets. Each experiment builds on the last — raising the baseline and creating a permanent advantage over competitors who are still guessing.
4 articles
Tips Dec 20, 2025 5 min read
How To Build A Low-Cost Referral Engine For Seed-Stage Startups
Your best sales reps are already on your side. They are your happiest customers, chatting in Slack communities and WhatsApp groups about tools they like. A simple, low-friction startup referral program can turn that goodwill into a repeatable growth channel, even if you have zero growth hires and al
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experimentation Nov 1, 2025 1 min read
Why Experimentation Beats Intuition Every Time
Most product decisions are made by HiPPO — the Highest Paid Person's Opinion. Here's why that's leaving revenue on the table, and what to do instead.
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smallest effect worth shipping Apr 16, 2025 2 min read
Start With the Money: Defining the Smallest Effect Worth Shipping
How to define a smallest effect worth shipping (SEWS) using financial impact, a tight measurement window, and disciplined experiment design.
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