Getting Started Articles — Atticus Li

Atticus Li

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Getting Started

Articles exploring getting-started through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.

2 articles

optimizely Mar 31, 2026 8 min read

Getting Started With Optimizely Web Experimentation: A No-Fluff Setup Guide

The correct Optimizely setup sequence — snippet installation, A/A testing, custom events, naming conventions, and the 5 mistakes that create months of bad data.

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optimizely Mar 31, 2026 7 min read

The Optimizely Practitioner Toolkit: Start Here

The front door to the Optimizely Practitioner Toolkit. Find the right learning path based on where you are, avoid the 5 most common mistakes, and access all 24 practitioner guides organized by cluster.

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