ab-testing May 13, 2026 31 min read
How to Write A/B Test Hypotheses That Pass the Falsifiability Test
Most stakeholder-submitted hypotheses describe a goal ("make X clearer") instead of an intervention. Why that breaks execution today and meta-analysis tomorrow — and a falsifiability standard with templates, bad-to-better rewrites, and the vague-word vocabulary every CRO team eventually has to address.
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