Experiment prioritization Articles — Atticus Li

Atticus Li

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Experiment prioritization

Articles exploring experiment prioritization through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.

2 articles

funnel analysis Apr 7, 2026 7 min read

Funnel Analysis for A/B Testing: Where to Focus Your Experiments

Use funnel analysis to identify where A/B tests will have the greatest revenue impact. A systematic approach to experiment prioritization using behavioral data.

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revenue per session Feb 5, 2025 4 min read

Revenue Per Session: How to Size Experiment Bets

Why revenue per session beats conversion rate for experiment prioritization, and how to size bets before you run a test.

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