Articles exploring enterprise-marketing through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.
2 articles
Every experimentation program hits a ceiling when scaling. After taking NRG from 20 to 100+ tests a year, here's exactly what breaks — quality, QA, capacity — and how to fix each one.
Atticus Li shares how he scaled NRG Energy's experimentation program from 20 tests per year to 150+ total experiments across 7 brands, tying every test to revenue per customer and generating over $1.2M in projected annual lift.