Cross Functional Articles — Atticus Li

Atticus Li

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Cross Functional

Articles exploring cross-functional through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.

2 articles

experimentation Apr 19, 2026 9 min read

Organizing Experiments Across Product, Marketing, and UX: Measuring the Coordination Tax

Silos between experimentation teams aren't a culture problem — they're an economics problem. The Coordination Tax Ratio reveals the hidden 20-35% cost most orgs pay.

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product-management Apr 9, 2026 10 min read

The Product Manager's Guide to Working with Experimentation Teams

Most product managers treat A/B tests like a deploy step. Here is how the best PMs actually work with experimentation teams — from duration negotiation to result interpretation to shipping decisions.

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