Constraints Articles — Atticus Li

Atticus Li

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Constraints

Articles exploring constraints through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.

2 articles

productivity Apr 9, 2026 9 min read

The Productivity System That Makes Smart People Less Productive

Smart people build productivity systems that optimize for storage instead of throughput — and their output drops. Here's why organization backfires, and how constraint-based execution fixes it.

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experimentation Apr 9, 2026 8 min read

Why Most CRO Advice Breaks When You Apply It to Real Companies

The biggest CRO influencers run programs at companies with Netflix-level traffic. That is not your reality. Here is how to think about experimentation advice when you operate under real-world constraints.

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