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behavioral-science

Behavioral science applies findings from psychology and economics to understand how people actually make decisions — not how they say they do. It's the foundation of every high-performing experimentation program.

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conversion-psychology Mar 20, 2026 7 min read

Stop Adding Urgency Timers to Your Checkout (The Data Says You're Wrong)

We tested adding a rate-lock countdown timer to checkout and conversions dropped 3%. Here's why manufactured urgency backfires and what to do instead.

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Stop Adding Urgency Timers to Your Checkout (The Data Says You're Wrong)

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