Authenticity Articles — Atticus Li

Atticus Li

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Authenticity

Articles exploring authenticity through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.

2 articles

founder-led Mar 29, 2026 8 min read

Founder-Led Content: Why Personal Brands Outperform Corporate Brands in B2B

Corporate brand accounts struggle to generate engagement while founder-led content thrives. Behavioral science explains why humans trust humans over logos, and how founder-led content creates asymmetric competitive advantages in B2B markets.

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pratfall effect Mar 27, 2026 7 min read

The Pratfall Effect: Why Showing Your Product's Weakness Builds Trust

Admitting flaws increases perceived competence and trustworthiness. Learn how strategic vulnerability in product messaging transforms a liability into a conversion advantage through the pratfall effect.

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