Anchoring Articles — Atticus Li

Atticus Li

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Anchoring

Anchoring bias causes people to rely heavily on the first piece of information they encounter. In CRO, the right anchor can reframe an entire pricing page or product comparison.

2 articles

a-b-testing Mar 29, 2026 8 min read

A/B Testing for Product Pricing: How to Test Prices Without Alienating Customers

Learn how to test pricing without the ethical and brand risks of showing different prices to different users. Test the pricing page, the framing, and the structure — not the number.

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A/B Testing for Product Pricing: How to Test Prices Without Alienating Customers

pricing psychology Mar 28, 2026 8 min read

The Psychology of Pricing Displays: How Presentation Changes Perceived Value

Discover how pricing presentation techniques like charm pricing, anchoring, left-digit effects, and payment decoupling shape perceived value and influence purchasing decisions.

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The Psychology of Pricing Displays: How Presentation Changes Perceived Value

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