Photo Jan 22, 2026 8 min read
G2 and Capterra Listing Experiments for B2B SaaS, screenshot order, category picks, and CTA copy that drives more demo requests
Most B2B SaaS teams treat G2 and Capterra like set-and-forget profiles. Then they wonder why profile traffic doesn’t turn into pipeline. The better mental model is a storefront window. Same product, same price, but you can change what people see first, what aisle they walk down (categories), and wha
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