Cialdini Articles — Atticus Li

Atticus Li

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Cialdini

Articles exploring Cialdini through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.

2 articles

social proof Mar 31, 2026 14 min read

The Social Proof Experiment That Failed: Why Evidence Beats Intuition

We ran 3 social proof A/B tests and got 0 winners. Here is why the most recommended conversion tactic failed and what actually works instead.

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authority principle Mar 27, 2026 8 min read

The Authority Principle in B2B Landing Pages: Why Credentials Convert

Cialdini's authority principle explains why B2B buyers are disproportionately influenced by credentials, certifications, and expert endorsements in their purchase decisions.

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