Articles exploring 'startups' through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.
3 articles
Atticus Li built Jobsolv from zero to 30,000+ users and $80K+ revenue without paid advertising. Here's the unglamorous playbook of product-led growth, channel diversification, and obsessive unit economics that actually worked.
Atticus Li built and managed a 27-member cross-functional team for Jobsolv while working full-time as experimentation lead at NRG Energy — coordinating a dev agency in Egypt, a UX/UI design agency, and freelancers across Upwork and Fiverr.
Before building Jobsolv's AI platform, Atticus Li validated the market by offering done-for-you resume services at $2,000-$3,000 per client, serving 26 clients with a 92.3% interview success rate, then scaling to 30K+ users and $80K+ revenue.