Articles exploring 'enterprise-marketing' through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.
3 articles
Atticus Li shares data storytelling lessons from presenting experimentation results to C-suite executives at NRG Energy and Silicon Valley Bank — including the textbook analogy, the consultant mindset, and how financial storytelling grew the program.
Atticus Li designed NRG Energy's EBITDA impact estimation model that translates A/B test results into verified financial impact, turning experimentation from a cost center into a revenue driver generating $30M+ in projected value.
Atticus Li built the governance framework for running 100+ A/B tests per year across NRG Energy's five retail brands, serving 7M+ customers in 24 states.