'conversion Optimization' Articles — Atticus Li

Atticus Li

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'conversion Optimization'

Articles exploring 'conversion-optimization' through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.

2 articles

'behavioral-economics' Apr 9, 2026 12 min read

The Behavioral Economics Playbook for Conversion Optimization

Behavioral economics is a powerful tool for conversion optimization — but the field went through a replication crisis. Here's how to separate what actually works from what was built on shaky research, and how to test behavioral hypotheses in your own context.

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'ab-testing' Apr 9, 2026 13 min read

Why Most A/B Tests Fail (And How to Fix Your Experimentation Program)

Most A/B tests fail because the process is broken, not because the ideas are bad. Five failure modes that kill experimentation programs, and the consultant mindset that fixes them.

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