Argues for a shift from surface-level metrics (CVR, CTR) to psychological impact metrics — habit formation, attention durability, and long-term retention. Perfect blend of experimentation + behavioral science.
Beyond Conversion: Measuring Behavior Change, Not Just Clicks
Maybe aware from the proliferation of headlines that end in “…and the internet is very upset about it!” the Internet is constantly very upset about various things. Some of those things provoke quite understandable if not righteous upper. Other times though, the internet just seems bored and looking