B2B Pipeline
Growth.
Scale acquisition, conversion, and revenue across complex enterprise sales cycles — with experiments that prove what works before you scale it.
Get a Pipeline Audit →Five levers for
pipeline growth.
Pipeline Diagnostics
Full-funnel audit of your acquisition, conversion, and revenue pipeline. Identify where deals stall, which channels actually produce, and where the highest-leverage opportunities hide.
Channel Experimentation
Structured experimentation across paid, organic, and partner channels. Every test is designed with revenue hypotheses and statistical rigor — no more declaring winners at low confidence.
Geo-Holdout Testing
Measure true incremental impact of marketing spend by comparing test and holdout markets. The only reliable way to answer "would this revenue have happened anyway?"
Attribution Modeling
Move beyond last-click attribution to multi-touch models validated by incrementality testing. Build a measurement system your CFO actually trusts.
Market Expansion Playbook
Data-driven framework for entering new markets, verticals, or segments. Test demand before committing budget, then scale what works across geographies.
Enterprise pipeline
at scale.
$1B+ in new client pipeline generated through experimentation-driven growth.
Served as the sole analytics function for a major financial institution's startup banking division. Built measurement infrastructure from scratch, designed geo-holdout experiments to prove marketing incrementality, and expanded the growth playbook across new markets.
How pipeline
experimentation works.
Most B2B teams optimize campaigns. I build the system that tells you which campaigns are actually creating new pipeline versus capturing demand that would have converted anyway. The difference is the gap between reported ROI and real ROI.
Every engagement starts with a pipeline diagnostic, moves into structured experimentation, and results in a measurement system your entire revenue team trusts.
Back to Enterprise Growth Strategy →B2B pipeline
growth questions.
How long does it take to see pipeline growth results?
Initial experiments are live within 2-3 weeks. Measurable pipeline impact typically appears within 60-90 days as experiments reach statistical significance and winning strategies get scaled across channels.
What is geo-holdout testing and why does it matter for B2B?
Geo-holdout testing measures the true incremental impact of your marketing by comparing performance in markets where you run campaigns versus matched markets where you do not. It reveals which spend is actually generating new pipeline versus capturing demand that would have converted anyway.
Can this approach work alongside our existing demand gen team?
Yes. The experimentation framework layers on top of your existing programs. Your demand gen team continues running campaigns while we build the measurement infrastructure to prove which programs actually drive incremental pipeline.
How do you handle multi-touch attribution in enterprise sales cycles?
Traditional multi-touch attribution models break in long sales cycles. I combine attribution modeling with incrementality testing and geo-holdout experiments to separate correlation from causation — so you know which touchpoints actually moved the deal forward.
Ready to scale
your pipeline?
Start with a pipeline diagnostic. Understand where the leverage is before committing to a strategy.
Request a Pipeline Diagnostic →
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